
Timeline
About me
Freelance Ethical Sustainable Fashion Journalist Fashion Consultant Stylist at Selfridges Avant Garde | Dries van Noten
Education

St michaels grammar school london
-Activities and Societies: Successful member of Netball Team Choir and ski groups GCESE and A Levels

Barnet college middlesex university
2000 - 2003Fashion and textiles barnet college middlesex university fashion and textilesFashion and Textiles Foundation degree

Central st martins university of arts london
2015 - 2015Fashion trends and forecasting - short courseFashion and Textile forecasting

London college of fashion, university of the arts london
-Trends forecasting - short course
London college of fashion, university of the arts london
-Fashion journalism - short course
London school of journalism
-Short course freelance journalism b+
Experience

Freelance fashion stylist and writer
May 2001 - Sept 2004Freelance stylist writerWorking on several editorial shoots and working for "Hello" and wide variety of beauty and health publications. Sourcing variety of different 'looks' from varied sources.Important part of my role was to collaborate, negotiate and liaise with photographers, make-up artists, celebrities, editors and staff when on location in hotels spas or otherwise.Checking that the end result is professional to the highest level and that all parties are happy.

Hail mary private boutique
Oct 2004 - Sept 2008Loft fashion & style boutiqueIndependently developed concept. Hail Mary offered a unique hand picked selection of fashion designers and brands in a home studio, that gave customer a luxury shopping experience with exceptional customer service.Sourcing and ordering unique collection of contemporary womenswear at a competitive price. Marketing towards busy women juggling work and family.Planning and running regular events and promotions collaborating with other independent traders, professional event organisers and venues.Offered independent and unique fashion styling and advice that made client feel confident relaxed and ready to develop their style.Styling Fashion AdviceEvent organising and managementBrand researchFashion buyerBrand SpecialistStyling Fashion AdviceProfessional CollaborationExceptional Customer ServiceAdministration and processing Orders and DeliveriesAuditing and account managementBusiness Analysis Show less

Captain tortue group
Sept 2008 - nowFashion & style consultantCaptain Tortue Womens Wear (Miss & Lady Captain) is a French family run fashion business that is part of the LVMH luxury group. It provides a unique french designed capsule wardrobe, sold exclusively through style and fashion consultants. I ran a successful style consultancy with over 200 regular clients, particularly in the 45+ age market. Sold through my studio providing a real personal shopping experience with exceptional customer service. I managed and ran a team of consultants liaising with other managers and teams to promote sales and contacts. As an experienced stylist, I offered a sensitive understanding of a fashion led capsule wardrobe that is well made, affordable, on trend, age appropriate and unique in its direct face to face method of purchase. Maintaining regular communication, encouraged successful client/team relationships. Giving regular presentations on new seasons collections.I ran my own fashion events bringing together potential clients through face to face contact, networking and group presentations.I processed all individual orders from clients negotiating with our French office and maintaining a prompt and efficient delivery service so that any complications were kept to a minimum. All ordering was processed through up to date computer / internet programs.Fashion Events and PresentationsTeam management and recruitmentLuxury Customer Service and DeliveryRegular written client updates and communicationOrdering and processing Brand SpecialistBody Issues & How to ResolveConfidence Building through StyleAccounts and Analysis Show less

Selfridges
Apr 2013 - nowSales consultant stylist - dries van noten | avant gardeWorking in Avant Garde womenswear I'm responsible for developing strong client relationships to the most fashion forward and avant grade clientele. Offering luxury customer service and advice to the highest level. Maintaining and establishing excellent client relations through regular communication via email, Whats app, and phone calls. Following up client requests, selecting key looks, alterations and delivery, where necessary, for an individual luxury service. Keeping up to date with current trends, passing on salient and pertinent information to clients so their wardrobes are maintained at the most cutting edge level of luxury fashion. Encouraging customer feedback through CRM to gain better understanding of the requirements.In addition, communicating regularly with Selfridges buyers and the wider Dries van Noten team on sales patterns, areas of focus, trends, and opportunities.Supporting visual merchandisers in promoting new looks for Dries van Noten, Avant Garde dept and Selfridges.Completing weekly mini audits and contributing to trade reports. Fashion trends analysisBrand SpecialistExperienced Researcher and ForecasterVisual Merchandising Show less
Licenses & Certifications

Foundation degree
Middlesex university
Volunteer Experience
Volunteer
Issued by Mary's Meals
Associated with Fiona CarterFreelance Journalist, writer, minutes taker, researcher
Issued by Fashion Roundtable LTD on Mar 2018
Associated with Fiona CarterGreen Warrior
Issued by Selfridges on May 2018
Associated with Fiona Carter
Languages
- enEnglish
- frFrench
- spSpanish
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