Norma Nava

Experience

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  Cannon Miills

  Jan 1995 - Jan 1997

  Marketing Assistant
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  Politis Hosiery

  Jan 1997 - Jan 2000

  Brand Manager
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  Koblenz Electric

  Jan 2000 - Jan 2003

  Product Manager
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  Singer

  Jan 2003 - Jan 2004

  Marketing Manager
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  OPERADORA RUZ MEXICO

  Jan 2004 - Jan 2005

  Marketing Manager
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  Protocol Marketing Montreal

  Jul 2005 - Sept 2007

  Call Center Manager
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  Yves Rocher

  Oct 2007 - Nov 2008

  Marketing Manager
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  PartyLite

  Oct 2008 - Aug 2016

  - I created and executed the first Expo PartyLite in WTC CDMX achieving more than 4,000 visitors through the shared exhibition of 90 exhibitors of the local decoration industry, 20 keynote lectures, Fashion Show, 5 Workshops.- I built the 1st loyalty program for Mexico, achieving an increase in retention from 25% to 40% in the first year of launching through negotiations with suppliers that allowed a wide catalog to choose from electronics, audio, video, sales tools and product.- I planned and executed with the regional and corporate board the communication of the compensation plan change, achieving an effectiveness of 68% through a robust plan with the corporate channels printed magazine, mailing, regional meetings, creation ofaudiovisual materials.- I planned, coordinated, and executed an incentive trip (Mediterranean Cruise) in 2014 for 450 winners with a budget savings of 30% compared to 2013.- I managed a catalog of 300 sku's per year, managing to increase market share and permanence in the Top 3 of decoration brands nationwide from 2012 to 2015, through the selection of exclusive items for the Mexican market distributed in 3 catalogs per year. Show less

  • Marketing Director

    Oct 2014 - Aug 2016

  • Marketing Manager

    Oct 2008 - Sept 2014
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  Young Living Essential Oils Mexico

  Jan 2017 - Oct 2017

  Marketing and Communication Manager

  - Increased the product portfolio by 20% in less than a year applying market intelligence to detect the specific needs of distributors and consumers.- Reduced customer service inquiries by 35% implementing the use of additional communication channels with distributors such as monthly FB Lives and corporate Whatsapp.

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  Grupo LEN

  Oct 2017 - Jun 2019

  Marketing and Communication Manager

  - I increased sales approximately 20%, by developing, implementing and launching in 8 months, a Sales Catalog, with a new image and a more aspirational and functional design for the Sales Force.- I Generated the 1st loyalty program for AAA clients, achieving a 34% increase in sales, through an aggressive campaign of training,recognition, events, and exclusive discounts.- I increased the product portfolio by 30% by introducing a new product category (recyclable bags with advertising) through direct prospecting and negotiation with suppliers in China. Show less

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  Bodylogic

  Jun 2019 - Jun 2020

  LATAM Marketing and Communication Manager

  - Reduced the launch time of the first weight control line (4 new products) by 30% using SCRUM methodology with a punctual follow-up to detail, in coordination with the areas of Product Development, Operations, Logistics and Sales.- I innovated by using the brand's social networks (FB and IG) for the first time, achieving 6% of engagement in 6 months.- I created and implemented in less than a year, a new Marketing Organization. The team of 12 employees was formed in 6 months and trained over the next 5 months. Show less

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  Usana Health Sciences

  Jun 2020 - Aug 2021

  Marketing and Communication Director

  -I organized the 1st virtual celebration in 2020 at regional and LATAM level with morethan 30 hours of live and on-demand content, reaching more than 20,000 views whichquadrupled the attendance vs. the same event in 2019 through the development of anadhoc, friendly and intuitive platform that is preserved for virtual and hybrid events.- I designed the first e-learning platform for new entry distributorswith the objective of increasing the retention level by 5%, coordinating the efforts ofindependent leaders, corporate and external agencies.- Reduced by 40% the cost of sponsorships with FEMMEDE and FMND, achieving 30%more benefits through the punctual analysis of the activities by both parties. Show less

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  Krina Bussines Solutions

  Jan 2022 - now

  Director

  -Design the visual identity and personal branding for Gloria Cravioto Jewelry and Dr. Mindful from scratch to implement their communication plan and advertising campaign (website, social networks, e-commerce, etc.).-Optimise Geico's website (Industrial and commercial management) through SEO and implementation of their online commercial catalogue, improving their organic positioning in search engines by 30%.