Brijesh Panwar

Experience

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  HCL Technologies

  Sept 2009 - Jun 2012

  Software Engineer

  Role - Software DevelopmentJob Profile:• Understanding Business Logic• Software Development and Enhancement• Quality Analysis and Delivery• Process Compliance Role - Project ManagementJob Profile:• Preparing Reports using MS Excel• Preparing Invoices• BRQ (Billing Request)• BGV (Background Verification)• Preparation of SOWs and CRs

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  [24]7, Bengaluru

  Jan 2014 - Aug 2015

  Product Management and Product Marketing•Creating the product strategy for new clients - Define requirements, create wireframes and work with UX designers on mock ups of new product features •Creating business cases for pitching and cross selling various products to existing customers•Documenting the vision, prepare and defining the specifications to be implemented in the various initiatives and how to capture them in reports•Client Engagement: Preparing business reviews, giving presentations, liaising with clients and senior management, and to ensure that deliverables are met on time and as per client’s expectation•Indirectly managing a team of Developers, QA, UX, Data Scientists and ensure client deliverables meet the deadlines by conducting daily scrum meetingsWeb & Business Analysis•Driving e-commerce Revenue & CSAT through [24]7 platforms leveraging Google Analytics, Omniture, weblogs, SQL•Improving conversion, Visitor Experience by identifying and plugging exit at various stages of web journey•Assisting the operations team in improving agents’ productivity, staffing patterns, reducing out of scope chats•Identifying the top issues that are causing negative customer experience through text mining•Products/Plans specific analysis through customer segmentation Show less

  • Business Analyst

    Jun 2014 - Aug 2015

  • Intern

    Jan 2014 - Jun 2014
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  Phoenix MarketCity Shopping Mall, Bengaluru

  Aug 2015 - May 2016

  Manager - Product Analyst

  Digital Marketing•Defining strategic roadmaps and deploying digital solutions across paid, owned and earned channels•Developing site optimization plans which include A/B and Multivariate tests, Landing page tests, Paid search and Display ads targeting, to achieve significant lift in targeted metrics•Exploring new acquisition funnels across devices to reduce cost per lead and overall cost per acquisition•Market research to determine customers’ needs •Competitors’ Analysis•ROI Analysis•Increase market share utilizing adwords, search network and display network•Building and managing relationship with key business stakeholders Web Analysis•Defining KPIs foro Web traffic (RFM, LTV, CTR, CPC, CPM, CPA, Cohort Analysis))o Web features (Sign Ups, Navigation, Search, Product|Category, Cart, Transaction)o Campaigns (Email, Web Overlay, SMS, Push Notification, Twitter, Facebook)•Own the data analysis, reporting and dash boarding for continuously optimize the marketing spends Show less

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  Punjab National Bank (PNB)

  Apr 2019 - now

  • IT Manager

    Apr 2024 - now

  • Assistant IT Manager

    Apr 2019 - Apr 2024