
Brooke Micallef
Protect Democracy Intern

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About me
Political Science and Advertising Student at University of Florida
Education

University of Florida
2020 - 2024Bachelor of Arts - BA Political Science
Countryside High School
2016 - 2020Activities and Societies: Student Body President, National Honor Society President, Youth in Government President, Editor-in-Chief Paw Print Newspaper, Editor-in-Chief Pride Yearbook, Relay for Life Ambassador, Varsity Cheer Captain, Key Club, Debate Team Vice President and Co-Founder

University of Florida College of Journalism and Communications
2020 - 2024Bachelor of Science - BS Advertising with Persuasive Messaging Specialization
Experience

Public Citizen
Sept 2020 - Dec 2020Protect Democracy InternIn this position I worked alongside activists around the country, including locally and in key states, to get them involved in strategic campaigns. Assisted in the conducting of social media and online outreach to build campaign visibility and accessibility with press outreach and events.

Dance Marathon at the University of Florida
Sept 2020 - nowThe Morale Captain team fosters the spirit of Dance Marathon providing positive and uplifting energy throughout the entire year, prior to, and during the 26.2-hour event. I serve on the Fundraising Committee by encouraging a small group in their fundraising efforts for the Children's Miracle Network. Individually I have raised $10,000 in this role. As a Dancer, I raised awareness for the mission of the Miracle Children’s Network and UF Health Shand’s Hospital. Additionally, I individually fundraised over $6,000 for Miracle Children’s Network through Dance Marathon at UF
Assistant Director of Event Planning
Apr 2023 - nowMorale Captain
Sept 2021 - Apr 2023Dancer
Sept 2020 - Sept 2021

University of Florida
Nov 2020 - Jan 2022As a Retreat Faciliator, myself along with seven other 2021 Preview Staffers, introduce the 2022 Staff members to the culture, community, and traditions of being a University of Florida Orientation Leader. This is accomplished through workshops and attending a three day retreat where we work in small group settings to guide the new staff in this process. In this role, I assisted in welcoming over 11,000 new students and 10,000 family members to the University of Florida through facilitating orientation programming. This was fostered by creating meaningful relationships to smoothly bridge each student’s transition to college by leading a small group of students, fostering community, and connecting them to campus involvement and academic resources. I collaborated with 38 other team members to solve problems, accomplish tasks, and assist students.
Retreat Facilitator
Oct 2021 - Jan 2022Orientation Leader - Preview Staff
Nov 2020 - Dec 2021

University of Florida Student Activities and Involvement
Jul 2021 - Apr 2022GatorDays Executive Chair of MarketingGatorDays is an organization that works to provide innovative, affordable, and inclusive events for the University of Florida student population. In my position, I strategize social media content to create stories, posts, videos, and promotional materials to promote upcoming events and the organization. I have worked in growing our social media following by 150% and am actively engaging new and previous followers to increase attendance for events. Within the outreach team, we collaborate to effectively create innovative marketing and promotion strategies. Show less

First Generation Leadership Program
Aug 2021 - nowMentorFirst Generation Leadership Program is an organization to help foster growth and leadership in first-generation students. In this role I have acclimated first-generation students to the University of Florida and strategized innovative paths for students to connect with peers while growing within UF. As a mentor specifically, I was able to set up not only my Mentee but their cohort for success.

UF Admissions Office
Sept 2021 - Apr 2022Student Admissions OfficerStudent Admissions Officers work directly with UF's Office of Admissions to represent and introduce prospective Gators to campus. Through shadowing programs, tours, and college presentations I have been able to enhance the experience of high-school aged students in their consideration of collegiate campuses.

Panhellenic Council at the University of Florida
Nov 2021 - nowMembership Vice President
Nov 2022 - nowAssistant Membership Vice President
Oct 2021 - Nov 2022Panhellenic Counselor (Pi Chi)
Nov 2021 - Aug 2022

First Generation Lawyers
Jan 2022 - Apr 2022Executive Chair of First-Gen Affairs
University of Florida Homecoming and Gator Growl
Mar 2022 - Dec 2022Director of AdvertisingUF's Homecoming and Gator Growl is the largest student-run pep rally in the nation, with a week long schedule of programming to celebrate the University. In my role I create advertisements for print, radio, and other media outlets for all Gator Growl and Homecoming events. I also, implement and design campaigns for all events to increase sales, attendance, and awareness for the Homecoming festivities.

University of Florida Student Government
Apr 2022 - nowWork to uphold, protect, and administer the Honor Code at the University of Florida. As the Director of External Communications I collaborate with Student Government officials to create and organize strategies for SG programming. For the Cabinet, within the Executive Branch, I maintain an environment of effective communications with internal members of Student Government to produce cohesive and encompassing messaging for the student body. Finally, I produce and create advertisements to promote events for students, create merchandise, and lead advertising campaigns.
Student Honor Code Administration Staff
Jan 2023 - nowDirector of External Communications
Apr 2022 - Jun 2023

Florida Blue Key
Nov 2022 - Apr 2023Keystone Florida - Cohort ThreeOne of 30 cohort members selected to bridge the gap between the world of higher education and the world of industry and politics. By looking to leaders within the state who have true eminence and expertise, and by tapping into networks of influence across the state Keystone Florida will prepare students to enter the world of politics, industry, and the law-informed and ready to contribute.

Gator Party Campaign
Jan 2023 - Mar 2023Director of Graphic Design
Licenses & Certifications
- View certificate

Mobile Marketing Strategy
LinkedInFeb 2022 - View certificate

Marketing: Customer Segmentation
LinkedInMar 2022 - View certificate

Unconscious Bias
LinkedInApr 2021 
Social Marketing Certification
HootsuiteJan 2022
Diversity, Equity and Inclusion in the Workplace
University of South Florida Muma College of BusinessApr 2021
Hootsuite Platform Certification
HootsuiteJan 2022- View certificate

Marketing on Instagram
LinkedInApr 2021 
Google Analytics for Beginners
GoogleJan 2022
Honors & Awards
- Awarded to Brooke MicallefOrder of Omega Case Study Competition Order of Omega at Southeastern Greek Leadership Association Feb 2022
- Awarded to Brooke MicallefDean's List University of Florida Dec 2020
Volunteer Experience
Dance Marathon Fundraiser
Issued by Children's Miracle Network Hospitals on Oct 2020
Associated with Brooke Micallef
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