Petra Nilsson

Experience

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  Academic Work

  Jan 2008 - Sept 2009

  Recruitment Consulting Manager Assistant
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  ArjoHuntleigh

  Sept 2009 - Nov 2009

  Payroll and HR administrator
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  Findus

  Dec 2009 - Aug 2010

  HR Administrator
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  Qliro Group

  Aug 2010 - Dec 2016

  Nelly.com is a e-tailer focusing on fashion to a young trendy and outgoing consumer, approx turnover is 1,2 billion Sek (2015), Local sites in Nordic countries, UK, Benelux, France, Germany, Austria and Polen. Staff 350+. Strategic and operationally responsible for building, running and developing a business oriented HR organisation supporting the business in people & culture.Responsible for defining and implementing the HR strategy; talent program, leadership framework and behavioural basis for the company's core values. In addition, design and implementation of processes in the areas of talent, performance and succession. Responsible for procurement and implementation of HR systems Leading role in two reorganization and downsizing projects: 1. Relocated parts of the company's warehouse operations which resulted in downsizing and competence change in the management team. 2. Due to changed business direction restructuring the white-collar organisation. Resulted in competence change in line with new business direction and cost savings. Show less Qliro Group is Scandinvia's leading e-trading group, with a turnover of SEK 5.1 billion and about 1,000 employees in 2015. Qliro Group is on the Stockholm Mid Cap and a part of Our Group (Kinnevik).Group-wide responsibility for labour law and work environment and HR Business Partner for the subsidiaries Nelly.com and Rum21.se. Including change management within HR and at manager level. Leading role in one reorganisation project: merging key competence from one subsidiary into another with the purpose to utilize business synergies before downsizing and selling the subsidiary. Show less Qliro Group is Scandinvia's leading e-trading group, with a turnover of SEK 5.1 billion and about 1,000 employees in 2015. Qliro Group is on the Stockholm Mid Cap and a part of Our Group (Kinnevik).Operationally responsible for group-wide HR processes and management support. Responsible for the procurement and implementation of recruitment tools which resulted in better candidate experience and reduced administration.Leading role in two reorganisation projects. One company relocation from Stockholm to Malmö which results in reduced wage costs, changed competence and greater synergy work and one acquisition and downsizing of a warehouse company resulted in improved logistics distribution for the group and new in-house competence. Show less

  • Head of HR Nelly.com/NLYMan.com/Members.com

    Jan 2014 - Dec 2016

  • HR Officer/HR Business Partner

    Feb 2013 - Dec 2013

  • HR Officer

    Jun 2011 - Jan 2013

  • HR Administrator

    Aug 2010 - Jun 2011
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  Lantmännen

  Jan 2017 - Aug 2017

  HR Business Partner

  Lantmännen Machinery imports, markets and sells farm machinery, spare parts and servicing in Sweden. Approx turnover is 3,3 billion Sek (2016). Staff 800+.Strategic and operational HR support on regional level (60 stores) including development and improvement of HR processes and union relations. Responsible for international talent sourcing initiative within the mechanic field of expertise.

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  IKEA

  Aug 2017 - now

  Leader of the Commercial functions (Selling, Food, Customer Relations, Communication & Interior design) and Commercial Management team, driving the totality of the commercial direction. Main focus:- Being in the lead of creating and developing the city store organizational blueprint together with the Market Manager (store CEO).- Being in the lead of the co-creation of our IKEA Copenhagen mission statement and direction.- Close cooperation with Ingka Expansion in the development of our city store format.- Recruiting, onboarding and building a new store organisation and team culture preparing for opening of the store August 16, 2023.- Developing and implementing ways of working and processes in the commercial functions. - Leading the commercial action plan for the store in collaboration with country matrix managers and global stakeholders. Including rebuilds of bigger parts of the store. Show less With a team of 3000 colleagues IKEA Denmark creates a better everyday life for the many people by offering a wide range of home furnishings with good design, function & price.Drive overarching HR tactical and operational approach for Denmark, driving uniformity and scale across 6 units to manage people needs for today and the future. Main focus:- Matrix leadership for Unit People & Culture managers – resulted in established forums for close cooperation across the P&C organisation and implementation of new ways of working connected to transformation and implementation of a centralized P&C organisation.- Growth leader people movement Zealand market area – resulted in a common people plan and collaboration linked to growth potential for 3 units.- Responsible for people aspects linked to expansion in Denmark – developing organizational blueprint and P&C deliveries for opening of planning studios and a new small format store in Copenhagen city centre.- Leading People & Culture Business Plan process FY22 and FY23 in the country business plan group.- Management Assistant to Country Retail Manager (CEO) and CSO: For 8 months (202103-202110) taking additional temporary assignment as management assistant. Part of country management team focusing on supporting the team driving the country agenda. Reported to Country Retail Manager. - Batch leader IKEA Denmark: For 1 year (202110-202210) leading the country batches. Batch was a prioritized list of common initiatives that was innovated, developed and deployed during a tertial to support achieving our goals. Reported to Country Commercial Management Team. Show less The Multichannel Transformation Programme was a global business development initiative with a virtual team of 1200 colleagues.Strategic and operational HR support with focus on organisational development, leadership, agile ways of working and change management. Interdependent leadership for:- Evaluate Programme competences, plan and execute a strategic competence transfer in close collaboration with global and country stakeholders.- Contribute and improve global HR processes within business development activities. Show less

  • Customer Relations Manager

    Jan 2025 - now

  • Store Commercial Manager IKEA Copenhagen

    Nov 2022 - Jan 2025

  • Market Area People & Culture Manager

    Apr 2019 - Nov 2022

  • HR Manager (Multichannel Transformation Program)

    Aug 2017 - Mar 2019