Casey Davis

Experience

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  Specialty Sports Venture

  Aug 2005 - Dec 2005

  Web Production Intern

  Designing email blasts & promotional banners, maintaining SEO, shooting and editing product images, creating and maintaining product pages.

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  The Leaf Store

  Jan 2006 - Jun 2006

  Web Designer & Graphic Designer

  Designing packaging for store’s own house brand of tea along with an identity package to properly brand the company. In addition, designing and coding HTML/CSS on the e-commerce site & email blasts. Shooting, editing, and uploading product images.

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  Sato San Art

  Jun 2006 - Jun 2010

  Freelance Designer

  Freelance services that ranged from surf apparel to mountain bike web sites. Utilized web and design skills to successfully complete projects.Design & DevelopmentDesigning a multitude of assets for various markets that composed of Surf, Auto, Non-Profits, Dirt Bikes, Off Road Racing, and Mountain Bikes.

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  Liquid Compass

  Apr 2007 - Feb 2008

  Web & Graphic Designer

  Design & DevelopmentWorked side by side with team members to create mesmerizing media players, with straight forward functionality. Consisted of creating mock ups, action scripting animation effects, developing theme files, and minor data entry.Results included launching numerous media players for nationally syndicated radio stations.On top of replacing content management systems with all current data intact.

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  Rebath

  Jan 2008 - Jan 2009

  Installer
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  MDC Holdings

  Jan 2010 - Jan 2010

  Content Manager
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  The Kyjen Company

  May 2010 - Jun 2013

  Design & DevelopmentDrip segmented marketing campaigns, driving traffic to ecommerce sites. Site's core and themes were redesigned to optimize monetization of site. Further, practices were put in place to ensure backups of websites, databases and all other critical data.Management & DirectionWorked directly with outside consultants on web development and I.T. projects. Included working on daily projects and long term projects. Additionally, worked with departments to create internal systems, landing pages, marketing materials, sales materials and resolving issues. Most importantly, working with team members to integrate shopping cart to core systems.Results included doubling web revenue, tripling subscriber base, toy line extension, managing multiple blogs, pay per click ads in the positive ROI, and 98% uptime of local servers, integration of CMS & ERP to ecommerce sites. Show less

  • IT Coordinator & Marketing & Design Coordinator

    Jun 2012 - Jun 2013

  • Web Specialist and Consumer Research Coordinator

    May 2010 - Nov 2012
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  ConvergIQ

  Jun 2013 - Jun 2014

  Director of Web & Project Manager

  Design & DevelopmentCreated entire marketing campaigns gear towards generating new business in established channels, along with materials to enter new markets. This include branding, landing pages, advertisements, brochures, proposals flyers, wireframes, themes and plugins. Additionally, my duties comprised of managing an art student intern to show tricks and tips of design.Management & DirectionManaging a team of developers in Mexico he communicated project’s needs, concerns, goals, expectations & deadlines. Further, he oversaw an in house developer who deployed quick fixes so other team members could focus on the long term goal.Lastly, he organized project details allowing for team members to easily find required project documentation.Results included growing email subscriber base, client acquisitions, launching multiple marketing campaigns, and deploying the company’s first ticketing system integrated with a Wordpress Theme. Show less

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  Vail Resorts

  Oct 2014 - Jul 2018

  Design & DevelopmentWorked directly with Marketing Teams to hit goals around KPIs for email marketing. Further, worked on template redesigns for 8 resorts to be responsive on all major tablets and phones. More so,worked on efficiencies in designing and developing 8 template systems to replace 120 individual email creatives. Continually worked to improve email creative with real time creative such as count down clocks, and animated gifs.Management & DirectionOversaw the integration of Canyon City, Park City, and Whistler Blackcomb acquisition which included integration of Exact Target for the purpose of marketing, and confirmation email messaging.This included leveraging data from 5 independent systems. More over, managed a team of three to transition from Exact Target to Adobe Campaign for leveraging a Marketing Automation Platform.Responsible for managing team of 3, tasked with monitoring production systems to insure quality, reliability and scalability. Systems included two ESPs and over 50 customer data platforms. Further,established set processes for implementation including documentation on DNS record changes, webhooks, SQL statements, and FTP account management.Results included successfully integrating ski resorts under short deadlines to make sure they were ready to send emails with all necessary data for the season. My role helped increase SeasonPass sales approximately 25% in units and 15% in sales dollars as compared to the period in the prior year through September 24, 2017. Additionally, launching a Season Pass Product with a customvalidation service. Lastly, worked to keep pass holders engaged year around by leveraging Epix Mix data and making it relevant for our guests. Show less

  • Marketing Manager

    Aug 2016 - Jul 2018

  • CRM Specialist

    Oct 2014 - Aug 2016
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  Ascent360

  Aug 2018 - Dec 2020

  Production Operation Manager

  Design & DevelopmentWorked diligently to launch an in house white listed ESP service through SendGrid. Further, worked to improve implementation time lines for new clients. Worked along developers to establish and test API connections between native and 3rd party systems. More over, provided solutions for complex snow reporting emails, marketing emails, confirmation emails, and deliverability issues. Lastly, working through existing problems with clients CDP and/or ESP to provide short term and long term solutions including improvements in native UI.Management & DirectionResponsible for managing team of 5, tasked with monitoring production systems to insure quality, reliability and scalability. Systems included two ESPs and over 50 customer data platforms. Further,established set processes for implementation including documentation on DNS record changes, webhooks, SQL statements, and FTP account management.Results included successfully integrating ski resorts under short deadlines to make sure they were ready to send emails with all necessary data for the season. My role helped increase SeasonPass sales approximately 25% in unites and 15% in sales dollars as compared to the period in the prior year through September 24, 2017. Additionally, launching a Season Pass Product with a customvalidation service. Lastly, worked to keep Pass holders engaged year around by leveraging Epix Mix data and making it relevant for our guests. Results included shortening the delivery date for a CDP launch from 120 days to 30. Significant increased revenue from updating contracts to reflect work being done in ESPs. Most importantly having less down time and bugs affecting production systems. Show less

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  Grand America Hotels & Resorts

  Dec 2020 - now

  Solutions Architect