Morgan Watchous

Experience

• 

  Jim Dejong

  Jan 2008 - Jan 2012

  Founder of Mizzou Unity Coalition
• 

  Monsanto

  Jun 2010 - Aug 2010

  Sales Intern 2010
• 

  Pfizer

  May 2011 - Jun 2012

  Equine Marketing Intern
• 

  National Biodiesel Board

  Jan 2012 - May 2012

  Communications Intern
• 

  Agriculture Future of America

  Jan 2012 - Jan 2012

  Scholar
• 

  Novus

  May 2012 - Aug 2012

  Global Beef & Dairy Marketing Intern
• 

  Bader Rutter

  Aug 2012 - Aug 2014

  Content Developer - Client: Zoetis (Equine Pharmaceuticals)

  · Led media relations· Planned and wrote internal and external newsletters, press releases, social media content, articles · Coordinated events including booths, staffing, scheduling, and promotional materials· Organized quarterly metrics reports, utilizing Google Analytics and Meltwater media tracking tool

• 

  Zoetis

  Aug 2014 - Jul 2015

  Territory Business Manager (Equine Pharmaceuticals)

  · Experience working for a global pharmaceutical brand· Reported all sales activities in Sales Force, a web-based CRM system· Built relationships, obtained orders and hosted events for over 100 veterinarian customers· Managed $300,000 budget and met sales quota within 90% for products and services· Understood customer needs, marketplace dynamics, industry trends and the competitive landscape

• 

  Bader Rutter

  Jul 2015 - Jun 2017

  Account Executive - Client: Zoetis (Dairy Pharmaceuticals)

  · Leveraged sales experience and client relationships to develop and execute strategic plans · Collaborated with social media, PR, and media teams to achieve marketing communication objectives· Prepared and presenting proposals and bids; negotiated terms and conditions with clients· Developed budgets and timelines for clients; Coordinating teams to meet project milestones· Executed national events, each with $100,000+ budgets e.g. World Ag Expo and World Dairy Expo· Worked with internal data team to monitor and report metrics to client monthly and quarterly Show less

• 

  Farm Journal Media

  Jun 2017 - Aug 2018

  Content Marketing Manager

  · Developed and managed custom client proposals and seamlessly transitioned projects to project managers · Developed and implemented strategy, financial forecasting and management for Content Services Division · Managed relationships with clients, vendors, freelancers, and sales reps· Managed a Content Marketing Specialist with direct lines to Project Managers to assign and manage workload

• 

  Tyson Foods

  Sept 2018 - Feb 2021

  · Experience working for a global food brand· Developed custom marketing and advertising strategies· Managed budget for PR and brand work · Analyzed trends in customer spending and behavior · Oversaw social media accounts and ensured brand consistency· Managed food recalls with USDA and national media networks· Provided media training to C-suite executives and chefs for Investor Day on Wall Street· Directed video shoots for the corporate brand and poultry business unit Show less

  • Executive Communications Manager - Group President, Poultry Business Unit

    Oct 2020 - Feb 2021

  • Corporate PR Communications Manager - Poultry, Pet, Foodservice

    Sept 2018 - Oct 2020
• 

  Trane Technologies

  Feb 2021 - now

  · Developed and implemented a formal process for Marketing Campaign Management · Led vertical marketing strategy: K-12, Higher Education, Healthcare, State & Local Government, Data Centers, High Tech Manufacturing· Led persona marketing strategy: Executive Owners (C-Suite) with Energy Services and Owner Operators with Connected Buildings· Led brand platform marketing: Decarbonization, Indoor Environmental Quality, Consultative Approach· Built strategic marketing campaign plans, executed plans with outside agencies and internal teams, optimized for budgets and metrics · Bridged stakeholders relationships across leadership, marketers, agencies and internal teams (brand, sales, legal, procurement etc.)· Led inaugural Trane Commercial brand guidelines with an outside agency Show less

  • Director of Marketing Strategy & Operations, Americas

    Mar 2024 - now

  • Senior Marketing Campaign Strategy Manager

    Feb 2021 - Mar 2024