Jessica Pollard

Experience

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  Leo Burnett Group UK

  Aug 2015 - Aug 2015

  Work Shadowing

  - During my one week work experience, I was able to gain first hand experience within a advertising agency by getting an insight into many of the departments- Much of my time was spent in TV production where I was able to attend shoots and recordings, talk to clients from major companies (including McDonalds and Kelloggs) about their needs and contribute in meetings with project mangers and creative designers- The staff enthusiasm and passion has increased my drive to work within marketing and advertising as I was able to see real life projects take shape from initial conception to seeing the final adverts on TV Show less

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  Web Wise Media Exeter

  Nov 2015 - Jan 2018

  Digital Marketing Assistant

  - Complete the daily digital marketing tasks for both the company itself and external clients, as part of a team of assistants- Creating original copywriting and photography for Web Wise Media’s own social platforms and client accounts, including Doisy and Dom who have been nominated for The Marketing Society’s Brave Brand of 2017 - First point of contact for clients, providing client support and responding to questions or problems in a timely manner- Constructed and implemented a new process when creating website content for our client Sandbox DB, including the creation of a ‘how-to guide’ for other marketing assistants Show less

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  Exeter RAG

  Mar 2016 - Mar 2017

  President

  - Led a committee of over 80 members to fundraise a record breaking total of over £235,000- Demonstrated excellent time management skills by balancing my heavy society involvement with achieving a 1st class degree and multiple part time jobs - Represented Exeter RAG at a national level as part of the National Student Fundraising Association using my decision making skills to vote on new fundraising practises and contribute to national level debate

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  University of Exeter Students'​ Guild

  Feb 2017 - Mar 2017

  Mirror Scheme - Communications & Corporate Affairs

  - Selected to take part of the Mirror Scheme in which I was paired with the Director of Communications and Corporate Affairs for the University of Exeter- Received a highly informative insight into the marketing strategy behind a large corporation and learnt more about the education sector as a whole- Presented my experience shadowing a senior marketing manager with other students on the scheme as part of a evaluation and review session

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  The Foundry

  Aug 2017 - Aug 2017

  Intern - Account Management

  - Selected from 250 applicants for one of 9 places on the 2 week Foundry internship scheme- Placed within account management as part of the McDonald's team- Roles included composing competitor analysis, social media evaluation and assisting on a shoot for a social media campaign- Developed key insights for the launch of the McDonald’s UK Instagram and presented my research to the client- Given responsibility to work live client briefs containing confidential material - Presented my strategic response to a live brief for McDonald’s UK exploring key trends and challenges in the fast food industry Show less

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  Cancer Research UK (CRUK)

  Sept 2017 - Dec 2017

  Marketing Intern (Fundraising Products)

  - Supporting the marketing team in a variety of tasks including copywriting for social media, overseeing the creation of fundraising materials and managing relationships with graphic designers- Developed stakeholder management skills by building relationships with external suppliers using my influencing and negotiation to ensure the marketing materials site was launched on time - Audited and evaluated company and competitor social platforms to produce competitor analysis, presenting my key recommendations going forward to senior team members- Completed statistical analysis of local paid marketing data to evaluate the success of spending, as part of the wider marketing budget - Led a team of 4 as part of Intern Fundraising and represented our team on the Intern Fundraising Committee to decide on our finalised event calendar and communicated my team’s progress - Presented selection of printing options for Relay For Life materials, based on analysis 2017 data and gathering of quotes from external suppliers, to decide on the optimal quantities to print for a selection of materials - Highly competent in use of MS Office products, particularly Excel, to analysis, evaluate and present marketing data Show less

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  Livewire PR

  Jan 2018 - Mar 2018

  PR Intern (Account Executive)

  - Writing and editing press releases, company profiles and key messages ahead of media tours - Evaluated client social media activity and provided key recommendations going forward - Pitching press releases, case studies and company profiles to key education media stakeholders, including education trade and national papers - Respond to crisis communications, preparing statements and communicating with media relations in a timely manner demonstrating my ability to work under pressure - Training in ResponseSource (media relations databate) to produce media lists for pitching Show less

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  Cancer Research UK (CRUK)

  Apr 2018 - Dec 2020

  In the Fundraising Product team, we look after all marketing for over national mass participation fundraising products, such as Walk All Over Cancer, Cycle 300 and Dryathlon, as well multiple test campaigns. My role focuses on both acquisition and loyalty activity, including:→ Lead on developing and executing engaging acquisition and loyalty journeys to encourage signups and drive donations, covering copywriting, content creation, data selection, delivery on Adobe Campaign and post-campaign evaluation→ Managing PPC activity, with campaign budgets of up to £20k, including day-to-day relationship management with PPC agency, briefing new products, keyword and ad, approving budget adjustments, and influencing quarterly strategy → Managing and creating digital fundraising materials with internal and external designers, in line with Cancer Research UK branding, as well as overall product proposition and campaign messaging→ Supporting paid digital media campaigns, by writing brief to media agencies, designing social creative and optimising during campaign→ Leading weekly monitoring of key statistics using PowerBi and Google Analytics and assisting Marketing Manger with forecasting income and sign ups for new campaigns → Use of Photoshop to create digital assets (including social ads, email imagery and GIFs) in line with brand guidelines Show less Stand Up To Cancer is an annual fundraising campaign, in partnership with Cancer Research and Channel 4, delivering a wealth of fundraising propositions to support our season of TV programming. → Working with Digital Marketing Manger to product compelling acquisition and loyalty journeys maximise income and on-going loyalty for Stand Up To Cancer's fundraising offerings → Developed Stand Up To Cancer brand guidelines, refining content and improving usability to be a strong working document for both internal teams and external agencies, to produce consistent and coherent brand collateral → Creation of blog and weekly newsletter, featuring current charity news, sector updates and exciting fundraising marketing initiatives to keep abreast of competitor and industry activity, feeding back key and noteworthy campaigns to the wider team → Developing supporter materials for all campaigns (both digital and physical fundraising packs) with an appropriate tone of voice, optimising current materials and identifying where new materials where needed, in particular for our new gaming proposition, with sign off from all relevant stakeholders Show less

  • Senior Marketing Executive (Fundraising Products)

    Oct 2019 - Dec 2020

  • Marketing Executive (Stand Up To Cancer)

    Apr 2018 - Oct 2019
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  Age UK

  Dec 2020 - Jun 2022

  • Senior Marketing Executive (Acquisition)

    Aug 2021 - Jun 2022

  • Direct Marketing Executive (Loyalty)

    Dec 2020 - Aug 2021