Danielle Wallace

Experience

• 

  Gull Lake Ministries

  Jan 2018 - now

  Plans, directs, and guides the implementation of all development activities, including direct mail appeals, digital fundraising, and donor cultivation and communications. Directs the creation of print, digital and social media content to foster meaningful donor connections and engage prospects. Identification of donor-centric performance benchmarks and strategic data analysis. Wrote engaging and persuasive copy for company website, digital marketing, advertisements, and product and service descriptions. Developed and executed fundraising initiates including the expansion of a recurring giving program, a major donor giving program, and the use of strategic donors communication systems.

  • Director of Development

    Jan 2023 - now

  • Communications & Digital Marketing

    Jan 2018 - Dec 2022
• 

  GrowBetter

  May 2023 - now

  Founder

  GrowBetter helps fundraisers raise more funds in less time with less effort through consulting services and free digital content. We use a data-driven, multi-channel approach to fundraising by providing the following consulting services: direct mail appeals, email marketing, website optimization, strategic donor stewardship, fundraising solutions & strategy, and training and coaching of staff.