Marci Adams

Experience

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  Buddy's Bar & Grill

  Feb 2008 - Sept 2011

  Server & Hostess

  Worked with people to help them have a great dining experience. Learned to multi-task and provide great customer service.

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  TOPS Marketing Group

  Jun 2010 - Aug 2010

  Intern

  Maintained website event calender and created web banners for the site. Also took photographs at events and had a featured article in LexScene's Summer 2010 issue.

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  Meridian-Chiles

  Jan 2011 - May 2011

  Creative Intern

  Created logos, email blasts, and graphics for several clients throughout central KY.

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  Insight Media

  Sept 2011 - Dec 2011

  Production Intern

  Helped edit commercials and assist on video production shoots.

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  University of Kentucky

  Nov 2011 - May 2012

  Information Technology Intern

  Helped update and maintain website for UKIT. Designed event invitations, web graphics, newsletters and informational materials including a brochure given to every incoming UK freshman. Also created informational videos for YouTube channel.

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  Soy Technologies

  Apr 2012 - Jan 2020

  Graphic Designer - Freelance

  Create visually appealing technical brochures, sell sheets & labels for sales shows and presentations.

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  Crawford Communications Group

  May 2012 - Aug 2012

  Marketing Analyst at Lexmark

  Performed several tasks to create product offering materialsfor sales team and web on an international scale. Organized content for editing and translations, scheduled training for new software, created graphic layouts and update messaging content.

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  Keeneland Association

  Sept 2012 - Nov 2012

  Web Specialist Intern

  Help maintain online store by photographing merchandise, keeping inventory updated/accurate and processing orders. Promote gift shop with special promotions through several social media outlets.

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  IHeartMedia

  Nov 2012 - Dec 2017

  Regional Digital Program Director

  I directed all digital branding efforts for 27 radio station brands across four markets in two states. I led a team of Digital Program Directors, conducted regular calls, and ensured market success by reporting monthly metrics against corporate-wide goals in various digital categories, including web visits, digital ad impressions, digital listening, and social media engagement. I designed marketing and communications for events, promotions, and concerts, including pre-promotion and on-site installations at venues of various sizes such as Rupp Arena, Lexington Opera House, KFC Yum! Center, and Whitaker Bank Ballpark. Additionally, I executed and strategized multiple campaigns to engage listeners with the station and iHeartRadio app brand via social media, contesting, blogging, and ad placements. I also designed and scheduled all digital advertising across more than 20 websites and mobile streaming stations. Show less

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  University of Kentucky Information Technology Services

  Jan 2018 - now

  My team and I are the communication wizards of ITS. We keep students, faculty, and staff informed about upcoming outages, new products/services, tech tips, and exciting events. Whether it’s crafting engaging emails, managing social media, or editing web content, we’re the bridge between tech and people.As the Director of the team responsible for communications, marketing, and engagement, I lead change management, strategic planning, and reporting efforts, and serve on the UK ITS Leadership Team under the Enterprise CIO. Show less I collaborated closely with the CIO, UK ITS Leadership Team, and staff to ensure an exceptional customer experience and engagement, thereby establishing a reputation for customer service excellence. I managed a team responsible for communications, marketing, brand management, public relations, community engagement, strategic partnerships, multimedia design, and event planning. I gathered and analyzed data to report project updates in alignment with the IT Strategic Plan on a weekly, monthly, and annual basis for the internal team and all of UK ITS. I drafted, reviewed, and ensured proper approvals for both external and internal UK ITS communications, including editorial articles, press releases, annual reports, executive communications, marketing and adoption campaigns, and technical outages and maintenance. I executed multiple efforts to engage over 60,000 customers and implemented employee engagement initiatives for over 300 employees. I contributed to UK ITS Diversity and Inclusivity efforts by establishing and maintaining community partnerships to facilitate a K-12 pipeline program for both students and employees through coordination of a high school internship program, community event participation, departmental training planning, and creation of assets to further the message and mission of diversity and inclusivity. I maintained the team budget and coordinated all printing and marketing production costs. Additionally, I coordinated student engagement, including managing the Brand Ambassador program and student employees, and contributed to crisis management through the coordination and execution of communication, customer service, and project management when necessary. Show less I developed and executed comprehensive marketing and communications campaigns for University of Kentucky Information Technology Services (UK ITS), utilizing graphic design, videos, photography, and on-site events. I managed and updated all UK ITS web properties, drafted copy, and scheduled social media posts across five platforms. I coordinated and conducted video and photo shoots for marketing assets and events, reported metrics for web properties, social media platforms, and campaign success in alignment with marketing strategies. Additionally, I coordinated with vendors, designed, and facilitated the purchase of promotional and marketing items, and regularly met with UK ITS employees and customers to conduct interviews for weekly features and updates. Show less

  • Director of Communications & Strategic Engagement

    May 2025 - now

  • Assistant Director of Communications & Strategic Engagement

    Dec 2022 - May 2025

  • Strategic Engagement Team Lead

    Jan 2020 - Dec 2022

  • Multimedia Project Specialist

    Jan 2018 - Jan 2020