Joshua Sentilkumar

Experience

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  Hayleys Business Solutions International (Hayleys Group BPO & Shared Services Sector)

  Feb 2016 - Jul 2018

  Oversaw payables, receivables, bank reconciliations, financial statements, client communications, and process implementation and analysis.Skills: Analytical Skills · Data Analysis · Financial Analysis · Finance · Bookkeeping · Professional Skills · Problem Solving · Microsoft Office · Accounting Software · Taxation · Accounting · Teamwork

  • Finance Associate

    Aug 2016 - Jul 2018

  • Trainee

    Feb 2016 - Jul 2016
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  Stafford Motor Co. (Pvt) Ltd.

  Jul 2018 - Oct 2021

  Developed comprehensive marketing strategies, campaigns, and product portfolio plans for Honda, utilizing ATL, BTL, and Digital platforms to support marketing initiatives to drive actual sales.Customer Relationship Management (CRM) oriented policy development; make them sync with the front office and Inter-Departmental processes along with periodical CRM Policy Audits.Planning promotional activities by analyzing the sales funnel of the portfolio along with its product life cycle. Assisting Marketing Division in organizing Motor Shows, Ground level Dealer Promotions, Trade-In and other related promotional activities. Develop "Standard Operating Procedures (SOP) - ISO 9001:2015 Standards" for core operating processes while planning and ensuring, efficient and effective Implementation of Departmental Processes with development recommendations.Collaborated with the marketing team to establish and manage marketing budgets, contributing to diversified projects and heading the business excellence unit. Authored Public Relations Articles aligning with brand communication goals, served as CRM coordinator, prepared risk analysis reports, and contributed as a member of the Internal Audit team, reporting to shareholders. Coordination with creative team/ Agencies to align Brand Communication efforts with corporate objectives.Conducting Internal Audits related to ISO 9001:2015 Standard and effectively addressing the non-conformities within divisions.Conducted sales and market research analysis for Honda and Dealing with correspondence, complaints and queries.Attending meetings with senior management and leadership teams. Show less Successfully completed the assigned project by implementing a separate PR function within several departments, developed a method of evaluating and performing CRM and PR analysis. Assisting the various departments addressing the inquiries that come through e-mail and HONDA Sri Lanka official Facebook page. Obtained rotation based experience in core and support divisions and conducted monthly presentations on departmental processes, current performances and development strategies. Show less

  • Senior Executive - Business Excellence

    Jul 2019 - Oct 2021

  • Graduate Management Trainee

    Jul 2018 - Jun 2019
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  European Nations Campus - Sri Lanka

  Jul 2021 - Dec 2023

  Lecturer

  Lectured in MBA and Post Graduate Programs.Key subjects- Strategic Marketing and Leadership- Human Resource Management- Performance Management- Organizational Behavior- Leadership & the Organization- Project Management

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  Dialog Axiata PLC

  Oct 2021 - Dec 2023

  Led comprehensive brand strategy implementation, driving Masterbrand, Product, Sports and Event marketing aligned with annual plans and consumer engagement.Delivered impactful ATL, BTL, and Digital marketing campaigns within Masterbrand, Product, Sports and Events while optimizing sustainability outcomes through influencer strategies within a unified brand framework. Managed meticulous national and international event execution, refining brand strategies through collaborations with industry figures. Negotiated lucrative sponsorships, ensured budget adherence, and consistently evaluated campaign performances against set goals for informed decision-making.Cultivated robust stakeholder relationships, dominated social and digital platforms, and facilitated effective media relations.Developed comprehensive GTM strategies, reports and dashboards, showcasing multifaceted expertise in strategic planning, operational execution, and performance evaluation across diverse marketing domains. Show less

  • Brand Manager - Specialist

    Apr 2022 - Dec 2023

  • Assistant Brand Manager

    Oct 2021 - Mar 2022
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  McDonald's

  Jan 2024 - Jul 2024

  Crew Member

  Worked multi-hour cash register and drive-thru shifts, accurately addressing customers’ unique needs and ensuring precise food and drink order processing.Handled ingredients and prepared a full line of menu items, accommodating customer special requests while adhering to health and safety standards.Demonstrated exceptional oral and written communication skills with customers and management to ensure efficient delivery of services.Maintained flexibility and a positive attitude, enabling adaptability to responsibilities and tasks beyond the initially defined role.Cleaned assigned work areas, dining tables, and serving counters, consistently meeting established quality standards.Replenished and stocked service stations, cabinets, and tables, following safety protocols to ensure an enjoyable dining experience.Anticipated customer needs by constantly evaluating the environment and communicating observations to the store manager.Reduced customer complaints from 5 to 1 per month by utilizing effective de-escalation techniques.Was awarded the employee of the month for the month of June 🏆 Show less

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  Bank of America

  Jul 2024 - now

  Relationship Banker