Marta Da Fonseca

Experience

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  Lactogal Produtos Alimentares S.A.

  Feb 2018 - Jun 2018

  Product Manager Intern

  FMCG: Fast Moving Consumer Good company in Portugal (1st professional experience)- Co-working with Marketing Director and Product Manager of the Fresh Milk Brand: VIGOR.- Brand analysis in the big retailers – Market Research in the field, to traditional channels with Audit Department.- Supported the Product Manager in improving the existing marketing promotions and material preparation to future product launches.- Participated in Marketing Intelligence team to analyze all the data collected in the traditional channels (Auchan, Jerónimo Martins, SONAE and El Corte Inglés).- Developed of 360º activations of the brand, packaging and promotional actions.- Elaboration Marketing Plan Project during the internship focus on VIGOR products range in the north of Portugal (identification of consumer requirements, budget plan, timeline plan, strategic plan, action plan, control and evaluation plan, contingency plan) Show less

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  Clever Advertising Group

  Oct 2018 - Jul 2019

  Digital Marketer Assistant

  Fashion Online Brand - E-commerce- Analyzed digital data to draw key recommendations around website optimization.- Changed Content Management System- Daily monitoring of the brand and actions.- Conducted social media (Instagram and Facebook) through Facebook Ads and managed content.- Prepared newsletters – Mailchimp.- Ensured the brand message is consistent with sell-out analysis.- Evaluated new customers’ potential service needs and made appropriate retargeting strategies.- Worked with and developed SEO and SEM strategies.- Participated in the development of a new e-commerce website. Show less

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  3D Surgical Planning Lab - Parc Taulí Hospital Universitari

  Feb 2020 - Jul 2020

  Junior Consultant

  Final Project (Thesis) in the MIM Master.- Strategic business plan development- Purpose of Market Growth: Entry strategies based on market analysis- Financial analysis of the business plan.

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  PwC Portugal

  Sept 2021 - Aug 2022

  Audit Assistant Associate

  Audit to several clients in different sectors:- Analyze management external and internal decisions.- Understand the companies organizational structure, all the departments and its employees. - Create controls and tests to verify the materiality or immateriality of the accounts. - Analyze P&L and BS accounts (Cash and Cash Equivalents; Payroll; Income Taxes; Operating Expenses; Property, Plant & Equipment; Revenue)(SNC System)

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  PepsiCo

  Aug 2022 - now

  Channel: AFH - MOP (Modern on Premise) - QSR Clients (Quick Service Restaurants)- Design the annual JBP of each client aiming to maximize their growth and increase our brands incidence.- Design together w/ key counterparts a Marketing calendar with Best in class activations assuring they generate incidence, traffic or help to increase average ticket into our new clients.- Implement the defined calendar & plans on each client as well as do the needed tracking to assure the defined objectives are met or define contingency plans in case they are needed.- Involve Brand teams so we can elevate our Visibility and Brand engagement in the clients proposals.- Give the right visibility of our assignments / projects in the right internal forums (including Sector team.- Market visits so we can track the competitors and search for new ideas / new business opportunities.- Lead the clients agenda and do networking w/ key counterparts.- Budget Management & Optimization. Show less Plan and forecast:- Define AOP (anual operating plan) top line targets (VOL & NR) by analyzing current trend and identifying future risks and opportunities. - Lead transaction of commercial strategy into a channel financial plan that meets channel annual target.Monthly results review:- Perform packtype mix analysis to identify potential Net Revenue Realization risks of fulfill AOP targets;- Draw up analysis for top customer performance reviews according to the main KPI’s;- Lead concentrate model tracking for Iberia FOBOs;- Support franchise team to provide financial perspective in all commercial initiatives;- Develop pricing/sizing/mix diagnostic to measure impact in Net Revenue and Marginal Contribution;- Create promo activity analysis and suggest new Trade Marketing and Marketing implementations. Show less

  • Trade Marketing Senior Associate - Spain

    Oct 2023 - now

  • Sales Finance Planning Associate - Portugal & Canary Islands

    Aug 2022 - Oct 2023