Tanvi Gulati

Experience

• 

  JW Marriott

  Dec 2014 - Apr 2015

  Industrial Trainee

  - worked in F&B, housekeeping, front office and food production department- handled various project under each department leading to effective management of hotel operations

• 

  Centre of incubation and business acceleration

  Aug 2017 - Feb 2018

  CSR

  -worked with two different Startups - Ideated and executed brand awareness activities - performed market research to assess the target group and competition brands- Handled promotional activities and sales activations

• 

  IFB Appliances

  Apr 2018 - May 2018

  Management Intern

  -conducted market research for IFB outlets and appliances. -gathered and analysed real time data -suggested recommendations to improve sales value & volume

• 

  Asian Paints

  May 2019 - Aug 2020

  Marketing Executive

  - Led the development and growth of a product category in home improvements division-carried out market research in order to keep up to date with customer trends, as well as trying to predict future trends- developed strategies and managed product launches and improvements to ensure that products and services meet customers’ expectations - Managed sales activation and promotions- Developed brand collateral and retailing elements to build the credibility of brand

• 

  Reliance Retail

  Jun 2021 - Apr 2024

  Category Manager

  -Building trust with brands to drive mutually beneficial opportunities for growth -Accountability for efficient online availability of the portfolio of the respective category-Analyzing category performance and identifying opportunities to increase sales, profitability, and market share

• 

  Zepto

  Apr 2024 - now

  Senior Manager II - Category