Gresha Schuilling, CIM, ACCA, OIT

Experience

• 

  Crowne Plaza® Hotels & Resorts

  Mar 2008 - Dec 2008

  Snr. Guest Relations Officer

  An introduction to hospitality, hotel operations, front office, front line roles, guest satisfaction and complaint handling and problem resolution. My key responsibilities included:• Holidex, Fidelio and Opera systems• VIP guests, Chief Concierge systems and functions• Supervising the Front Desk Team, rostering and departmental training• Improving Guest Satisfaction Index, operational procedures and empowering colleagues to implement

• 

  Millennium Plaza Downtown Hotel

  Dec 2008 - May 2011

  Finance Administrator

  Internal transfer to a larger hotel in the Crowne Plaza brand, Crowne Plaza Dubai from operations to finance covering the paymaster role and administration for the Director. My key responsibilities included:• Payroll on Paytrax, vacation and severance processing for 700+ employees• Labour laws, polices and licenses• Capital expenditure, asset registries, owning company reports• Vacation and succession planning, departmental training and administration

• 

  IHG Hotels & Resorts

  Jun 2011 - now

  IHG® is one of the world’s leading hotel companies, and I oversee the marketing teams in over 150 managed and franchised existing and new hotels across over 15 countries. They include a diverse portfolio of our well known and loved brands of InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, voco™, Holiday Inn® Hotels & Resorts, Holiday Inn Express® and Staybridge Suites®. My key responsibilities include:• Delopying global and local campaign to drive regional performance and domestic business• Delivering exceptional ROI through maximum participation and hotel engagement• Driving region's highest adoption rates of marketing plans and tools• Improving efficiencies and market performance of all existing and ramp up new hotels• Leading marketing organisation restructures and talent evolutions in key markets Show less I drove marketing performance and leadership of on-property teams in Saudi Arabia and the Northern Gulf as well as commercial effectiveness across the Middle East through the use of new and existing tools and resources. My key responsibilities included:• Consultation to hotels through commercial deep dives, positioning workshops, performance reviews, marketing planning, loyalty programme optimization and digital strategy sessions• Provide market expertise in localisation of global brand initiatives and campaign development to drive brand awareness, consideration and trial• Develop and lead tactical marketing campaigns to drive revenue through BTL member communications and online assets Show less This multiregional Food & Beverage Loyalty Programme was a product extension of IHG Rewards Club, the biggest loyalty programme in the world delivering more than $1Billion in revenue each year. I was responsible for launching this new programme in 7 countries, delivering financial targets and KPIs related to member acquisition through leading a call centre, activation through CRM and retention of IHG Dining Rewards. My key achievements included:• 133% of targeted F&B revenue from members• 123% of targeted member acquisition• Above industry benchmark email campaign open rates averaging 35% Show less I created avenues and tools to drive revenue, and drove B2B loyalty through administration, planning and implementation of the global corporate booker loyalty programme BusinessClub - 3 time nominee at The Loyalty Awards EMEA, marketing, project management and 7 IHG brands. My key responsibilities included:• Creating internal incentive campaigns to signup global LNR/corporate bookers• Driving customer relationship and spend with engaging, relevant campaigns• Delivering double digit ROI and demonstrating incremental revenue and loyalty Show less

  • IHG Field Marketing Services Director, Middle East & Africa (MEA)

    Apr 2022 - now

  • Field Marketing Manager, Middle East & Africa (MEA)

    Jun 2018 - Mar 2022

  • Commercial Marketing Manager, Middle East & Africa (MEA)

    Sept 2016 - May 2018

  • F&B Loyalty Marketing Manager, India, Middle East & Africa (IMEA)

    Jul 2014 - Aug 2016

  • Business & Loyalty Marketing Executive, Asia, Middle East & Africa (AMEA)

    Apr 2013 - Jun 2014

  • Corporate Accountant, Middle East & Africa (MEA)

    Jun 2011 - Mar 2013