Mila Liu

Experience

• 

  Tsinghua University

  Apr 2014 - Feb 2017

  Principle Designer

  Led the design of 10 issues of the Journal of the School of Economics and Management at Tsinghua University. Responsible for visual identity design and layout design of each issue, coordinated with printing companies, and ensured printing quality.

• 

  NewWeekly Media

  Aug 2016 - Oct 2016

  Graphic Designer

  Design graphics and visual identity for New Weekly's social media marketing

• 

  Alibaba UC Ads

  Mar 2017 - Jul 2017

  Graphic Designer

  Design marketing materials for company promotional events

• 

  ETU

  May 2018 - Jan 2021

  User Experience Designer

  Developed wireframes, user flows, and interfaces while maintaining the design system for CMB (China Merchant Banking) applications. Contributed to three major upgrades and the design of 78 features for CMB's mobile banking app with 60 million monthly active users.Provided end-to-end design solutions for mobile platforms, encompassing CMB Mobile Banking (Hong Kong), CMB Business Banking, and Renhe Insurance. Contributed to designing user journeys, rebranding, upgrading visual style, and building new design systems.Collaborated with product managers, engineers, and UX researchers to identify customer and business challenges, setting design goals and plans to meet project requirements and timelines.Facilitated stakeholder workshops and conducted user research to transfer insights into design concepts.Presented design solutions to key decision-makers and conducted user testing through usability and A/B testing.Delivered design assets to front-end developers and oversee the quality of the final output. Show less

• 

  Strange Universe Technology (Shenzhen)

  Mar 2021 - Sept 2021

  Product Designer

  Led the end-to-end design and implementation of a concert live-streaming web platform.Reported directly to the CEO, translating new business ideas and strategies into actionable design goals and project plans. Conducted user interviews, surveys, PEST research, and competitor analysis to identify design opportunities and formulate product design strategies.Collaborated closely with developers to develop and iterate new products on a tight schedule.