Mark Tisdale

Experience

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  Wells Media Group, Inc.

  Aug 2004 - Jul 2007

  Associate Publisher eMedia / Southeast & Midwest Sales Manager

  Directed all online, rich media, custom video webcasts, pre-roll, post-roll, and daily enewsletter sponsorships sales while managing two sales territories (Midwest & Southeast) comprising 21 states. Increased sales 233% within two years. Created games channel and negotiated IP from London Times and sold sponsorship netting a 90% profit margin. First ever seven figure sales territory result.

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  Nielsen Business Media

  Oct 2007 - Nov 2008

  Southeast Sales Manager

  Hired to turn around a low performing sales territory working on several brands serving CPG companies at retail within Nielsen Business Media's Retail Food Group. Generated most new business among all sales reps and increased total sales to $1.2 M.

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  Collinson Media and Events

  Mar 2009 - Sept 2010

  Digital Marketing Director

  Hired to train existing staff of 10 reps and grow sales of new digital advertising offerings within the Travel and Tourism industry throughout the U.S. Improved sales +45% in first 12 months. New efforts included social media monitoring services (Radian 6, Scout Labs) online ad network buys (Tremor, Casale), mobile ad network buys (Greystripe, Millenial, AdMob), and lead generation (Motiv, Perspectiv) among many other new options.

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  EnsembleIQ

  Sept 2010 - Jul 2014

  Southeast Sales Manager

  Hired as Regional Sales Manager for EnsembleIQ's (Stagnito Media) Food Group of publications, events, and digital offerings working with C-level contacts at CPG and Technology firms. Improved sales territory performance +371% from initial hire to final day at the company.

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  Harbor Communication

  Aug 2014 - Jul 2016

  VP Business Development & Digital Director

  Responsible for new business development and strategic insight and direction into all digital offerings for Convenience Store Decisions as well as manage a sales territory within the southeastern U.S. Won several significant pieces of new business as well as back cover advertiser for full year during my tenure. Grew business +25% within first 90 days of hire.

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  BNP Media

  Aug 2016 - Jul 2022

  Publisher

  Publisher of several brands including flagship brand, Food Engineering, serving the broad spectrum of food and beverage manufacturing including design/build and distribution. Key responsibilities include the sales growth of Digital, Mobile, Social, Podcast, Video, Research, and Custom advertising and sponsorship. First hired as Publisher and the Market and Media Leader for the Food and Beverage Manufacturing industries across the Food, Beverage, Packaging Group serving all 12 brands and 11 trade events as a group sale effort. Show less

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  Mark Tisdale & Company

  Sept 2022 - Jul 2023

  President & Founder

  A Cross-Platform media sales and consulting business assisting media companies with increasing revenue & improving operations. Expertise in B2B and B2C media with significant expertise in advanced digital advertising, new business development, event management, strategic planning, custom content and research.

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  Endeavor Business Media

  Jul 2023 - Aug 2024

  National Sales Manager

  National Sales Manager - North America for Endeavor Business Media's brands within the Energy division

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  Block + Tackle

  Sept 2024 - now

  Director of Sales