
Eric Lim
Assistant Sales Manager

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About me
General Manager @ BIDFOOD INNOVATIONS
Education

SHATEC
1998 - 2000Diploma Culinary Arts/Chef TrainingFundamentals of Western Cooking (Demonstration / Individual Stoves)Principles of Western Cooking (Demonstration / Individual Stoves)Practicum and Event Catering IProfessional Development for HospitalityIntroduction to Management and OrganisationFood, Wine and Beverage StudiesEssentials in Food KnowledgeFood Science and NutritionKitchen OrganisationFood and Beverage Cost ControlPastry and Baking (Demonstration / Individual Stoves)Asian CuisineMenu… Show more Fundamentals of Western Cooking (Demonstration / Individual Stoves)Principles of Western Cooking (Demonstration / Individual Stoves)Practicum and Event Catering IProfessional Development for HospitalityIntroduction to Management and OrganisationFood, Wine and Beverage StudiesEssentials in Food KnowledgeFood Science and NutritionKitchen OrganisationFood and Beverage Cost ControlPastry and Baking (Demonstration / Individual Stoves)Asian CuisineMenu Planning and PricingPracticum and Event Catering II Show less
Experience

Frosts Food and Beverage
May 2014 - Nov 2017Assistant Sales ManagerTo supervise and lead my sales representatives.To generate weekly and monthly sales reports for my manager.To get market surveys from salesmen and tackle any problems faced bysalesmen with their customers.Making appointments with and meeting new customers.Maintains good relationships with customers in person and by phoneproviding support, information and guidance. Customers base such asAirline,Bakery,Wholsaler, Restaurant chain,Shipping & QSR.Maintain quality service by establishing and enforcing organizationstandards.Agreeing sales, prices, contracts and collection of payments.Promoting new products and any special deals.Advising customers about delivery schedules and after-sales service.Recording orders and sending details to the sales office.Meeting sales target. Show less
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FOODPRIDE (a division of Angliss Singapore Pte Ltd)
Nov 2021 - Nov 2023FoodPride, your partner in food solutions – simplify food preparations using quality products. Premium, Safe and Quality food products.It has always been our top priority to provide safe food. We have been awarded an “A” grade by Singapore AVA, HACCP certified by SGS and Halal certified by Singapore MUIS. The distinctiveness and the consistent high quality of our products have been regconized and endorsed by International Enterprise Singapore as an Ambassador for “Tasty Singapore”.Job Responsibilities: Leading a new team and drive them to overachieve their targetsAbility to be genuine and empathise for others, and to maximize your impact through understanding the motivations of your team, and adapting your communication accordinglyPossess a track record of leading and empowering the sales teamEnable a culture of transparency and focused improvement while having fun and fostering a strong team environment. Has a commitment to overachievementPossess a “never quit” attitude, and get buy-in to overachieve against targets regardless of the adversity being faced.Capacity to leverage and can communicate using data to improve core KPIs that matter to the individuals on our team Show less
Senior Sales Manager
Dec 2018 - Nov 2023Assistant General Manager (Sales)
Nov 2021 - Jan 2022

Bidfood Innovations
Oct 2022 - nowGeneral Manager
Licenses & Certifications
- View certificate

Property Broker-Agent
ERA Real EstateJan 2017
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