Gabrielle Guan

Gabrielle Guan

Cosmetic Marketing Intern in France

Followers of Gabrielle Guan896 followers
location of Gabrielle GuanShanghai, China

Connect with Gabrielle Guan to Send Message

Connect

Connect with Gabrielle Guan to Send Message

Connect
  • Timeline

  • About me

    Senior Manager

  • Education

    • KEDGE Business School

      2011 - 2013
      硕士 Brand Management Top 10%

      Activities and Societies: Sep.2012~ Feb.2013 Leader of Nihao China Project; organized the Chinese Spring Festival gala; worked with 5 group members (3 Chinese and 2 French)

  • Experience

    • Leader beauté et bien-être

      Jun 2013 - Dec 2013
      Cosmetic Marketing Intern in France

      • Analyzed competitors about products and ingredients of cosmetics; • Followed up sample test result; • Researched on the competitive advantages of Anny Rey; • Attended the “LUXE PACK” exhibition in Monaco; supported to wrote the new product proposal

    • Insights by Kantar

      Apr 2014 - Oct 2016
      Senior Brand Strategy Researcher

      • Served FMCG clients include Unilever, C’estbon. Kotex etc.• Conduct the desk research on the industries and competitors • Interpret marketing research data to deep dive consumer insights• Help clients to evaluate brand equity and provide strategies on brand imagery positioning and brand communication • Monitor and evaluate the effectiveness of brands'marketing activities (traditional & digital); • Manage clients on daily requests• Manage project and coordinate with internal departments to facilitate the projects• Support director to pitch new client including Nike, SONY, C’estbon and etc. write BD proposals and polish the presentation PPT • Supervise interns to support the projects Show less

    • FRED & FARID

      Oct 2016 - Oct 2018
      Brand Communication Strategy Planner

      • Develop strategies to solve client business problems (brand re-positioning, driving sales, launching new product, increasing brand affinity etc.) • Integrate quantitative & qualitative research skills into strategy development ( consumer insight research, insight polishing, competitors & market analysis etc.) • Develop digital communication plan • Write strategy decks and present to client independently • Collaborating with creatives to land strategies • Pitch new clients • Served client : Game sector (Supercell, Tencent games, NetEase games), Internet sector (Wechat payment, Taobao, Tmall, DIDI, ByteDance), Luxury sector (Sephora, Bvlgari ) Show less

    • Illuminera

      Oct 2018 - now
      Senior Manager
  • Licenses & Certifications

    • 服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

      Coursera
      May 2019
      View certificate certificate
    • TMIC新品策划师认证

      阿里巴巴集团
    • HUMAN-CENTERED SERVICE DESIGN

      IDEO
      Jun 2019
      View certificate certificate