Gabrielle Guan

Experience

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  Leader beauté et bien-être

  Jun 2013 - Dec 2013

  Cosmetic Marketing Intern in France

  • Analyzed competitors about products and ingredients of cosmetics; • Followed up sample test result; • Researched on the competitive advantages of Anny Rey; • Attended the “LUXE PACK” exhibition in Monaco; supported to wrote the new product proposal

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  Insights by Kantar

  Apr 2014 - Oct 2016

  Senior Brand Strategy Researcher

  • Served FMCG clients include Unilever, C’estbon. Kotex etc.• Conduct the desk research on the industries and competitors • Interpret marketing research data to deep dive consumer insights• Help clients to evaluate brand equity and provide strategies on brand imagery positioning and brand communication • Monitor and evaluate the effectiveness of brands'marketing activities (traditional & digital); • Manage clients on daily requests• Manage project and coordinate with internal departments to facilitate the projects• Support director to pitch new client including Nike, SONY, C’estbon and etc. write BD proposals and polish the presentation PPT • Supervise interns to support the projects Show less

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  FRED & FARID

  Oct 2016 - Oct 2018

  Brand Communication Strategy Planner

  • Develop strategies to solve client business problems (brand re-positioning, driving sales, launching new product, increasing brand affinity etc.) • Integrate quantitative & qualitative research skills into strategy development ( consumer insight research, insight polishing, competitors & market analysis etc.) • Develop digital communication plan • Write strategy decks and present to client independently • Collaborating with creatives to land strategies • Pitch new clients • Served client : Game sector (Supercell, Tencent games, NetEase games), Internet sector (Wechat payment, Taobao, Tmall, DIDI, ByteDance), Luxury sector (Sephora, Bvlgari ) Show less

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  Illuminera

  Oct 2018 - now

  Senior Manager