Natalia Dimitrova

Experience

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  DIGITECH Ltd.

  Jan 2001 - Jul 2004

  Corp. Communications & Events Manager

  Main responsibilities:• Promote the company services and products across a wide range of industries including pharmaceuticals, healthcare and financial services. Establish media relations and work with the company’s customers and partners.• Prepare marketing, advertising and PR documentation (creating the texts of the brochures, direct marketing letters and press releases), define target groups, prepare the marketing and media plans and manage their implementation.• Plan and organize marketing and advertising campaigns for a large nation-wide project (IFRS/IAS training seminars delivered in Sofia in cooperation with a UK partner company)• Implement research projects involving sourcing, collection, analysis and summarizing of information from the Internet and intensive business communication with companies from Europe, North America and AustraliaNotable achievements & key projects:• Took significant part in the realization of the Accredit project – in the direct marketing campaigns, media planning and event management for IFRS/IAS training seminars led by UK tutors• Designed the structure and prepared the textual contents of the Accredit project website• Organized and hosted several specialized software trainings Show less

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  BNP Paribas Bulgaria

  Jan 2004 - Jan 2005

  PR & Communications Manager

  Main responsibilities:• Manage and handle the corporate media communications• Plan and manage the organization of various public and internal events (including the 10-th anniversary of the Bank)• Plan and manage the organization of press conferences, prepare conference press kits and press releases• Monitor the Bank’s media coverage • Ensure that the corporate policy is aligned with the Head office in Paris• Maintain the actualization of the corporate website information• Manage advertising activities, prepare and follow up media buying plans, manage the design, printing and supply of various promotional materials• Prepare the Bank’s internal newspaper jointly with the HR department team• Handle the Bank’s membership and engagement in various business associations and forums• Gather information for inclusion in the Annual report on an ongoing basis• Plan and manage the charity fund raising campaigns initiated by the Bank• Arrange sponsorships and participation in various events, perform follow up analysis of social impact and corporate media coverage• Provide strategic PR advice and consultancy to the CEO regarding issue and crisis management.Notable achievements & key projects:• Planned and managed the organization of various events for the 10-th anniversary of the Bank including a grand public reception with 700 VIP guests from all over the world• Planned and managed the organization of the “Social Kitchen” project in cooperation with the Sofia Municipality and the Mayor of Sofia. Proposed and implemented various campaigns and expense optimizations through which the project doubled its annual impact (from 250 to 500 people being taken care of) • Made up the idea, planned and implemented the “EU Countdown panel” project• Managed the design, preparation, production and distribution of the Bank’s Annual Report Show less

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  Intracom Bulgaria S.A

  Mar 2005 - Nov 2006

  PR & Communications Manager

  Main responosibilities:• Develop and implement Corporate PR and Communications Plan in compliance with the global business group objectives• Organize press conferences, public and internal events • Develop and maintain productive relationships with editorial stakeholders• Prepare materials on forecasting topics, talking points/Q&A, feature articles for placement in top industry publications• Prepare corporate identity implementation checklist and put it into practice in accordance with the company’s strategic goals and policies• Prepare and follow up media buying plans, do press monitoring analysis• Create corporate bi-monthly internal newsletter • Manage the design, preparation, production and distribution of the Corporate Fact Book (Annual Report)• Handle company’s membership and active participation in various business associations and forums• Manage sponsorships and participation in various events and international conferences• Organize fund raising for charity campaigns • Maintain the corporate website’s up-to date contentNotable achievements & key projects:• Designed and implemented a strategic PR & communications plan to handle the multiple reputation issues emerging frequently as a result of bad publicity in the past. Initiatives included a dedicated sports events PR program and a university students program.• Planned and managed the organization of the Company’s 10-th anniversary events• Company website redesign - analyzed the usability and effectiveness of the corporate website, proposed and implemented its complete restructuring and redesign Show less

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  Microsoft Bulgaria

  Jan 2006 - Sept 2011

  PR & Citizenship Manager

  Main responsibilities:• Develop and manage Subsidiary PR Strategy and Communications Plan• Provide PR leadership and drive image for Microsoft Bulgaria's activities• Plan, develop and implement CSR/Citizenship programs• Advise and brief management and executives on key messages and storytelling (incl. Norm Judah, Jan Muelfeit, Vahe Torossian, Don Grantham, etc.)• Develop strong relationships and collaboration with key stakeholders• Deal with crisis communications and reputational issues management• Drive perception-changing media results supporting Microsoft's business and image priorities• Assistance and mentoring to new CEE PR team members (Malta and Croatia)Notable achievements & key projects:• Always delivered results that exceeded PR & Citizenship KPI annual targets • Featured several times with Best practice articles in the CEE PR and CEE Citizenship newsletters• Presented Best Practices at Microsoft CEE Citizenship annual meeting and led a PR master class for BBLF• Child Online Safety program aimed to educate and engage in dialogue a broad circle of stakeholders• Windows 7 launch in Bulgaria (led a very complex award winning PR launch campaign)• Office 2010 launch in Bulgaria • Innovation Days (annual event)• Bulgaria National Days at EBC in Brussels (annual event) Show less

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  Telerik

  Sept 2011 - Dec 2012

  EMEA Events Manager

  Main responsibilities:*** DevReach conference organization and management (www.devreach.com):• General conference setup, end-to-end planning and management• Conference marketing and promotion (creative social media marketing, sourcing and direct marketing, PR, user groups and communities, etc.)• Sponsorship & Partnership development• Organization and facilitation of the speakers and sessions selection process• Vendors selection, contracts negotiation and management• Budgeting & spend management• Content structure & creation for the conference website and other media• Onsite event management & coordination• Post-conference feedback analysis*** Telerik's participation in conferences held in Europe, Australia and India, incl. TechEd Europe, Oredev (Sweden), NDC (Norway), DevWeek (UK), TechEd India, TechEd Australia, Great Indian Developer Summit, TechEd New Zealand, Le Web (France), Barcelona Developers Conference and many others:• Liaise with internal and external stakeholders (teamleaders, evangelists, event organizers, vendors, etc.) to craft the company’s presence on site• Make sure the company is represented in the best way to reach and engage its target audience and meet the ROI goals• Foster broader outreach to attendees on-site - through social media, online publications, etc.Notable achievements & key projects:• DevReach 2011• DevReach 2012 Show less

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  Acta Verba

  Nov 2012 - now

  Founder and CEO

  Acta Verba is a full-service technology PR consultancy founded by experts with long-term experience and proven track record for success. We help tech companies tell their human stories. We know public relations, employer branding, digital marketing and events – and this is what we do. We are flexible, transparent and technology-savvy. Thorough research and analysis are an integral part of our approach. Being creative, planning in detail and executing effectively lead us to results.

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  Bulgarian Association of Information Technologies (BAIT)

  Jan 2013 - Jan 2014

  Head of National Technology Transfer Office

  Main responsibilities:• End-to-end project management within the EU Operational Programme regulations and budget• Work with partners to develop a virtual hub to connect entrepreneurs, students and academy representatives with SMEs interested in implementing technology solutions in their operations but lacking the capacity to develop them• Work closely with the Executive Director and the Management Board of BAIT to ensure the project execution is aligned with the organization priorities and the OP Competitiveness standards.• Ensure that the OTT project is being realized strictly following the guidelines provided by Ministry of Economy and OP Competitiveness.• Plan participation in conferences, organize own events and drive news to promote the operations of the National Office for Technology Transfer. Show less