Jesher Lieow

Experience

• 

  Astro

  Mar 2008 - May 2011

  Area Retail Sales Executive

  Manage 6 Retail Sales Executive to service Central Region’s 150 Retailers/ Dealers including:o Harvey Norman http://www.harveynorman.com.my/ o Courts Mammoth http://www.courts.com.my/ o SenHeng http://www.senheng.com.my/ o HLK Chain Store http://www.hlk2u.com/store/ o SenQ http://www.senq.com.my/about-us.html Sales acquisition strategy, forecasting, and analysis market demands / acceptances.Strategy planning of Dealer recruitments, Sales Point expansions & partnership Retail Branding, distributions, merchandising and retail customers serviceCarry annual revenue target of RM64 Mil in FY2010 Show less

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  NEP Holdings (Malaysia) Berhad | Diamond

  Jun 2011 - Mar 2012

  Manager Market Development

  Create a new internal sales channel from ground zero:o Led feasibility studieso Create incentive structure to drive the sales departmento Devise efficient channel reporting structureo Set up standard operating procedure from sales registration to fulfillmento Head and drive a project team to collaborate with all the internal stake holders including finance, human resource, product development, legal, procurement, IT department and distribution.o Drafting of legal agreement with contract staffo Recruitment & talent developmento Skills gap analysis, preparation of training syllabus, and conducting training for staffo Innovative solutions to cater new channel needsHeaded a Sales Driving Initiativeo Formulate strategies; conduct market research and competitor analysis to identify opportunities.o Establishing presence in high traffic outlets.o Participate in product development task including pricingo Project implementationWorked under high pressure environment to meet tight timeline and deliver targetsNew Channel contributed RM9.4Mil revenue in 10 months.Established new channel with 40 direct sales agents Show less

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  Celcom Axiata Berhad

  Apr 2012 - Jan 2016

  Plan and manage the execution of:o Market strategies, business plans, competitor analysis, business development activities. o Plan channel expansion that includes 6 regional channel heads, 20 channel managers & 500 channel partners nationwide.o Tactical campaigns / Reward programs (Both SME & Retail) for more than 500 Retail Celcom dealers (external & Celcom Operates) nationwide, including incentives scheme and target setting that will result in the delivery of an annual target of RM402 Mil.Special collaboration projects with:o 马来西亚中华大会堂总 The Federation of Chinese Association Malaysia o PUNB – National Entrepreneurs Bodyo Telekom SME segmentProduct developmento Strategic planning of product pricing o Planning of costing and margins in collaboration with the finance department o Develop unique brand personalitieso Analyze market trends and demandso Identify tactical productsDistributionso Manage branding and merchandising to ensure strength of brand presence o Strategic planning of delivery channels and route mappingo Cost controlAct as main point of contact between the following internal and external departments for all projects:o Finance, Procurement, Legalo Trade Marketing, Sales Division, Products o Dealers & Third parties organization (Samsung, Apple, etc)o Operation, Customer service, Fulfillmento Celcom Branches, Celcom operated outletsRenoir Consultancy Project - http://www.renoirgroup.com/ o Celcom hired Renoir consultant firm to: Improve operation structures Increase sales revenue Market data/analysis interpretations  Staff behavioral molding Improve sales distribution efficiency o Role in the project: Act as warden between Renoir consultancy firm and Celcom Axiata Berhad Provide insights on Celcom to Renoir Propose solutions to Renoir in a collaborative effort to produce an integrated approach Chair weekly meetings with C-Level executives to present findings and offer input. Show less Manage SME (Small Medium Enterprise) segment dealers for Northern & Southern region of Malaysia.Conduct market research and competitor analysis to formulate strategy and identify opportunitiesRecruitment and strategize locality of dealers; plan sales point’s expansions.Collaboration with external parties such as:o Malaysia SME congress http://www.malaysiasmecongress.com.my/home/malaysia-sme/o Malaysia SME newsletters http://malaysiasme.com.my/products/malaysia-sme-the-sme-paper/ Involved in product development which includes the analyzing of market requirements and implementation of packages, promotions, and campaignsRepresent Celcom to service large SME accounts and provide support by dealing directly with key customers.Key account development In two year time, contributed to a growth of FY2012 RM163Mil to FY2014 RM350Mil profile for SME segment Show less

  • Head of Sales Planning SME Segment

    Sept 2014 - Jan 2016

  • Channel Manager

    Apr 2012 - Sept 2014
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  Webe digital

  Feb 2016 - Feb 2023

  Head of SME/SMI/SOHO & Head of Modern Trade

  Hired initially to manage the business of SOHO segment, now oversee SOHO, SME and Mass Consumer segment (for Modern Trade).SOHO PORTFOLIOTo build upon and improve a department that formerly only focused on SOHO:o Expand the business to a larger profile of SME/SMI segment.o Plan channel expansion that includes 5 regional channel heads, 19 channel managers & 176 channel partners nationwide.o Prepare the department for Mobile Voice and Data marketo Build another sales channel – Direct approach Sales channel.Head collaboration projects with:o Petron Malaysia - http://www.petron.com.my/web/ o SME Association Of Malaysia – http://smisme.pbcms.net/home o FASSPAY (MPOS) - https://fasspay.com/ Product developmento Advice on mobile voice and data products for SME/SMI segmento Convey Market demands to product departmentMODERN TRADE PORTFOLIOBuild New Mass Consumer Sales Channel o Create a business model to enable chains outlets to act as webe sales touchpoint: e.g.: Tesco, Courts Mammoth, Harvey Norman, SenHeng, Petron Mart etc.o Manage digital kiosk – an interactive digital interface which allows user to register to webe services.Strategic Planningo Involved heavily in budget allocation planning, target segregation, product development and business requirements development. Combined annual target for two portfolio are RM209 Mil. Show less

• 

  Telekom Malaysia

  Feb 2023 - now

  Senior Manager

  Webe Digital has been absorbed into Telekom Malaysia in Feb 2023ROLE:Manage Telekom Malaysia Authorized dealer. • This sales arms (Telekom Malaysia Authorized dealer) are responsible for 79% of Telekom Malaysia’s sales acquisition very years since 2018. Their sales operate covers nationwide. • Has been managing Telekom Malaysia Authorized dealer since 2019 as an assignee (Webe is the subsidiary of TM). As of 2023 we have 157 TM Authorized dealers nationwide.• Authorized dealer sells Fixed broadband services, Mobile services (5G), Mobile devices (Bundled with plans), Value added services (TV Content, Business Solutions. etc)• Launch Sales Channel Tactical program.• Monitor Sales performance, analyses area for sales improvement PROJECTS MANAGED• High rise geographical • New sales Channel – Outsourcing Telemarketing program (2020)• New Sales Channel – Online affiliate program (2022)• New Sales Channel – Value Added Resellers Program (2023) Show less