Richard Liu

Richard Liu

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location of Richard LiuShanghai, China

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  • Timeline

  • About me

    Sales Director, VMR Robot

  • Education

    • Antai College of Economics & Management, Shanghai Jiao Tong University

      2018 - 2021
      Master of Business Administration - MBA Business Administration and Management, General

      MBA candidate, part-time program; TOP 2% (interview + joint exam); Winner of Scholarship

    • Zhengzhou University

      2008 - 2012
      Bachelor of Engineering - BE Automation Engineer Technology/Technician

      Bachelor degree in Automation; CET-6; President of the Student Union; Captain of the football team

    • Stockholm School of Economics

      2019 - 2019
      Exchange within MSc Program in Business & Economics Business & Economics Very Good

      Exchange within MSc program in Business & Economics; GPA-4.0, Grade-Very Good

  • Experience

    • Delixi Electric Global

      Jul 2012 - May 2018

      1) Achieved monthly, quarterly and annual sales targets of all product lines; The annual revenue reached more than RMB 500 M with a growth of more than 20%2) Developed and maintained business with distributors, real estates, State Grid, panel builders, OEM, etc; Developed 7 distributors and 8 industry dealers, contributing over 10% growth; Achieved strategic cooperation with industrial key accounts3) Analyzed market information; Implemented sales strategy and action plan; Planned and promoted promotion activities4) Led distribution, real estate, electric power, panel builder and OEM salesmen of 17 people Show less

      • Area Sales Manager

        Jul 2016 - May 2018
      • Area Channel Supervisor

        Jan 2015 - Jun 2016
      • Sales Engineer

        Jul 2012 - Dec 2014
    • 斯凯孚

      Jun 2018 - Apr 2020

      1) Drove the transformation of channel strategy, development, management, policy, and digitalization within the industrial/digitalized business of China2) Led the channel management digitalization project team consisting of 15+ co-workers from multiple teams; Take part in channel business transformation project and take the role of the subproject manager; Update the management principle, policy, assessment system, process, etc3) Acted as the channel development manager of the two business units in the first half-year Show less

      • Channel Development Manager, Industrial Sales / Digitalized Business

        May 2019 - Apr 2020
      • Channel Development Manager, Lubrication BU, & Industrial Seals BU

        Jun 2018 - May 2019
    • Walter Tools

      Jun 2020 - Jun 2023

      Global/Local KA management. OEM business development. Tool management business development. Growth initiatives planning & driving. Sales project pipeline management. Greater China channel partner development and management. Global & local KA management.

      • Head of Business Development, Greater China

        Jan 2023 - Jun 2023
      • Head of Regional Sales, East China

        Jul 2022 - Dec 2022
      • Channel Partner & Key Account Manager, Greater China

        Jun 2020 - Dec 2022
    • Estun Automation

      Apr 2024 - Jul 2024
      Executive President Assistant & Head of Regional Sales

      As the Executive President Assistant in charge of the regional sales, which are mainly handled through channels.

    • 蓝芯科技

      Oct 2024 - now
      营销总监
  • Licenses & Certifications