
Richard Liu

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About me
Sales Director, VMR Robot
Education

Antai College of Economics & Management, Shanghai Jiao Tong University
2018 - 2021Master of Business Administration - MBA Business Administration and Management, GeneralMBA candidate, part-time program; TOP 2% (interview + joint exam); Winner of Scholarship

Zhengzhou University
2008 - 2012Bachelor of Engineering - BE Automation Engineer Technology/TechnicianBachelor degree in Automation; CET-6; President of the Student Union; Captain of the football team

Stockholm School of Economics
2019 - 2019Exchange within MSc Program in Business & Economics Business & Economics Very GoodExchange within MSc program in Business & Economics; GPA-4.0, Grade-Very Good
Experience

Delixi Electric Global
Jul 2012 - May 20181) Achieved monthly, quarterly and annual sales targets of all product lines; The annual revenue reached more than RMB 500 M with a growth of more than 20%2) Developed and maintained business with distributors, real estates, State Grid, panel builders, OEM, etc; Developed 7 distributors and 8 industry dealers, contributing over 10% growth; Achieved strategic cooperation with industrial key accounts3) Analyzed market information; Implemented sales strategy and action plan; Planned and promoted promotion activities4) Led distribution, real estate, electric power, panel builder and OEM salesmen of 17 people Show less
Area Sales Manager
Jul 2016 - May 2018Area Channel Supervisor
Jan 2015 - Jun 2016Sales Engineer
Jul 2012 - Dec 2014

斯凯孚
Jun 2018 - Apr 20201) Drove the transformation of channel strategy, development, management, policy, and digitalization within the industrial/digitalized business of China2) Led the channel management digitalization project team consisting of 15+ co-workers from multiple teams; Take part in channel business transformation project and take the role of the subproject manager; Update the management principle, policy, assessment system, process, etc3) Acted as the channel development manager of the two business units in the first half-year Show less
Channel Development Manager, Industrial Sales / Digitalized Business
May 2019 - Apr 2020Channel Development Manager, Lubrication BU, & Industrial Seals BU
Jun 2018 - May 2019

Walter Tools
Jun 2020 - Jun 2023Global/Local KA management. OEM business development. Tool management business development. Growth initiatives planning & driving. Sales project pipeline management. Greater China channel partner development and management. Global & local KA management.
Head of Business Development, Greater China
Jan 2023 - Jun 2023Head of Regional Sales, East China
Jul 2022 - Dec 2022Channel Partner & Key Account Manager, Greater China
Jun 2020 - Dec 2022

Estun Automation
Apr 2024 - Jul 2024Executive President Assistant & Head of Regional SalesAs the Executive President Assistant in charge of the regional sales, which are mainly handled through channels.

蓝芯科技
Oct 2024 - now营销总监
Licenses & Certifications
- View certificate

Critical Thinking for Better Judgment and Decision-Making
LinkedInJan 2021 - View certificate

Strategic Thinking
LinkedInAug 2020 - View certificate

Power BI Top Skills
LinkedInAug 2020 - View certificate

Leadership Mindsets
LinkedInAug 2020
Languages
- 英语英语
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