Neha Sethi

Experience

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  Oxford University Press

  Dec 2006 - Aug 2010

  Marketing Executive

  1. Publicity and Promotiona) Writing and editing descriptions of products in coordination with editorial teams.b) Preparation of POP materialsc) Media relation (media coverage -- writing press release, coordinating with reporters, organizing articles for coverage)d) Management and preparation of Publicity/promotion material (national level), replenishing promotional material as per regional requirement.2. Website display and content management a) Writing and editing content (subject specific assignments and related content) b) Online and offline process3. Seminar and Workshop Managementa) Organizing workshops, quiz competitions, talk shows, briefing sessions, seminars b) Preparing promotional and publicity material (brochures, fliers, banners, presentations, invitation card/letters, certificates)c) Preparing and giving corporate and product presentations d) Conducting book launches and book exhibitions4. NewslettersManaging and coordinating for creation of newsletters with expert comments, opinions and stories Show less

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  COMPAREX India Pvt. Ltd.

  Nov 2010 - Aug 2013

  Manager Marketing

  1. 1. Marketing Plans & Implementationa) Developed, implemented, monitored and reviewed all marketing strategies for the business on both a regional and national basis.b) Coordinate with the sales department for the implementation and supervision of the marketing plans and procedures.2. Branding & Promotiona) Collaborate with management to analyze marketing requirements and manage communication for all products.b) Responsible for design, development and implementation of marketing communication.c) Copywriting for product launches including print and online, press releases and sales pitches.d) Internal events and celebrations – annual events, festival, other celebrations and team programmes3. Event ManagementOrganising and managing PAN India events (promotional, product launch, workshops, and seminars) in coordination with OEM (Microsoft, Adobe, Oracle etc.) and vendors. Business Events - Track record of managing successful events with always more number of participation than expected and with a committed business funnel to the organization.4. Online Marketinga) Handling and managing online marketing campaigns – e-mailer, e-newsletter, email marketing, social media marketing, blog, webinar and virtual conference, online trainingb) Response Management from online platforms – Website traffic, Online marketing events registrations and confirmations, feedback and notification on social sites5. Resource Managementa) Training and Hiring of Inside sales, telemarketingb) Coordinating and monitoring with the third party agency contacts for various marketing initiativesc) Managing training calendar for sales and IS Show less

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  Dainik Bhaskar

  Feb 2014 - Sept 2016

  Marketing Manager

  Brand Managementa) Managing branding and promotion of 9 online brands for Bhaskar Group – Dainikbhaskar.com, Divyabhaskar.com, Divyamarathi.com, Bollywoodbhaskar.com, Moneybhaskar.com, Fashion101, DBCric.in, jeevanmantra.in, Dailybhaskar.com. b) Developing annual brand plans in partnership with the management, product and sales teams. c) Implement strategic plans to maximise brand potential d) Ensuring successful participation in national and international tradeshows, exhibitions & organizing other events like conferences, seminars etc. e) Maintained content for company website, print advertisements, and corporate sales collateral.f) Managed new product, content releases and in house – events.g) PR of new launches/ events/ maintenance of brand/ updating section: Coverage of brand, connecting the organisation with the business community, apt content defining the business value of our brandAdvertisinga) Responsible for innovative marketing and advertising strategies to increase reader acquisition, penetration and brand retention. b) Amplification of the brand content: Daily extensive promotions on social media platforms with across 6 million fans and followers.3. B2B Communicationa) Handling Partnership with nationally recognized brands and agencies.b) Communication in B2B community --- Building content keeping in mind USP, features, major news about the event, brand, launches etc.4. Eventsa) Spearheaded all planning activities from concept to execution for events.b) Established and built successful partnerships with brands, sponsors, agencies and event management companies.c) Managing key events for maximum UV interaction thereby leveraging multiple touch points with readers to establish an emotional interaction.5. Content Tie-upa) Responsible for Content led partnership with the major brands, media channels, important eventsb) Managing exclusive content, unique packaging for new releases, launches, events Show less

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  ABP News Network pvt Ltd

  Sept 2016 - now

  Brand Manager