Tobias Schroeder

Experience

• 

  Surf Lodge South Africa

  Oct 2014 - now

  Non-operational Director

  Non-operational Founder and DirectorWhen I was operational, my main duties were:-Manage and led staff members -Develop marketing strategies focused on Influencers, UGC and paid advertising-Financial analysis and forecasting of annual financial statements-Ensure a growth target of 20% increase in revenue achieved-Negotiate collaborations with European and local partners-Communicating and delivering brand message

• 

  Salted surf

  Aug 2016 - now

  Non-operational Director

  Surf School, Surf Shop and Experience Host

• 

  Shoot Production

  Oct 2016 - Mar 2018

  Co-Founder

  A van rental service tailored for the film industry, complete with a hair and makeup room, photo editing station, changing room, clothing rack, and restroom facilities.Main tasks: -Developed an online marketing strategy with a focus on paid advertising and organic reach totargeted European brands-Present and negotiate deals with European brands such as Zalando to hire our services-Logistical planning of routes and scouting of locations for model shoots of the summer collection of European clothing brands-General business development Show less

• 

  Lets Feed Jbay

  Apr 2020 - Apr 2021

  Co-Founder

  -Campaign planning and execution that raised R1,600,000-Collaboration and presentation to stakeholders to get buy-in-Planning and executing plans to deliver food parcels to more than 5000 homes in the heart ofCovid19-Managing and leading a team of 40 people, from packers to security, municipality officials andmarketers

• 

  SMHART SECURITY

  May 2020 - Sept 2023

  Marketing and Project Manager-Develop marketing budgets and strategies focused on SEO, paid advertising and collaborations with businesses, events and local authorities. Utilising Google Platforms and Semrush to track and report on progress-Quantitative and qualitative market research for newly identified areas and creating marketing plans for the area managers-Lead projects that had significant value -Manage and lead a team of 10 internal and 5 external creatives and specialists such as graphic designers, project managers, web designers, journalists and partners-Recruited staff such as new branch managers, project managers, technicians, marketing staff and assistants. From job description to onboarding successful applicants-Actively did weekly check-ins with staff in the company to ensure that projects were on track within scope, time and budgets, as well as ensuring they were happy in their roles-Participated in and led entrepreneurship brainstorming sessions to get buy-in from colleagues to set a new direction for the company and add new products and services Show less -Identified new markets through market gap analysis and customer research through qualitative and quantitative research-Developed strategic plans and secured buy-in from the CEO to open new branches throughout the Eastern Cape with a clear understanding of our target market and demographics-Forecast and budget the cost of the expansion, predict break-even points, and analyse the resource requirements per client-Led a team of 10 staff to open the new branches and recruited each member of the new branch to ensure that we could exit the area and focus on the next branch-We launched 4 new branches in two years, adding more than 1000 and becoming the fastest-growing security company in the Eastern Cape with the biggest footprint of 32 branches. Show less

  • Marketing Manager & Project Manager

    Jul 2021 - Sept 2023

  • Business Development Manager

    May 2020 - Jul 2021
• 

  TCS Holdings

  Feb 2024 - now

  Director

  Launching soon: A retail space in central Jeffreys Bay designed to support and provide opportunities for entrepreneurs. Stay tuned for more details.