Sarah Zafar

Experience

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  Upwork

  Jul 2020 - Jan 2022

  Amazon FBA Private Label Manager

  Provided services related to Amazon Private Label Product Research and Product/ Brand Management and became TOP RATED Freelancer on Upwork in doing so

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  HawkAus

  Aug 2020 - Apr 2021

  Account Executive

  Executed the Brand launch on Amazon.com and managed all tasks including product research and development, product viability creation, sourcing, sustainable launch through PPC and rank stabilization.

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  Kimberly Antonio

  Jul 2021 - Sept 2021

  Search Engine Optimization Manager

  Headed the SEO and Keyword Research Department for Kimberly's Print-on-demand business on Amazon.com. Additionally, I was also responsible for creating engaging and humorous content for hundreds of POD products

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  Extreme Commerce

  Dec 2021 - May 2022

  Account Executive

  Extreme Commerce builds successful businesses in leading global ecommerce platforms. I had the opportunity to work in their Elite Division that was responsible for building brands on ecommerce marketplaces for its top tier clients. I worked at EC Elite Division as their Account Executive building and operating client portfolios on the Amazon marketplace. *** RESPONSIBILITIES***◾ Product Research and Validation◾ Product Sourcing through China/ Pakistan◾ Ensuring Listing's Retail Readiness: Product Photography, Listing Optimization, Storefront Creation, A+ Content◾ Extensive Keyword Research, Niche and Market Analysis, Segmentation, Price Point Analysis and Daily Reporting◾ Planning and execution of PPC Campaign strategies with a set goal to stabilize ranks on targeted keywords strategically while keeping an eye on all the important KPIs◾ Planned and oversaw freight and logistics from China/ Pakistan to USA/ UK/ Germany 3PL and Amazon warehouses◾ Coordinated with various cross functional teams and outsourcing hires for smooth flow of work*** KEY ACHIEVEMENTS***◾ Managed a total investment portfolio of $130,000+◾ Remodeled a failing textile brand in Amazon Germany and mitigated loss by 15%◾ Increased Gross Profit Margins on a Key Account by 7% by reducing sourcing costs ◾ Received the "Employee of the Month" award for the last working month Show less

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  Faburo Ltd

  Feb 2022 - Jul 2022

  Associate Brand Manager and PPC Strategist

  Revamped an already launched Amazon Brand by increasing sales rank and boosting sales velocity through PPC along with solving multiple pre-existing inventory and product listing related issues. Launched by ranking on mid and long tail keywords and then moving towards main keywords. Monitored Ad Spend, optimized campaigns by removing duplicates, adjusting bids+ placements and analyzing various KPIs with the goal to keep ACOS at a sustainable minimum

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  Signalytics

  Aug 2022 - Apr 2023

  Brand Manager

  Brand Manager for the company's top tier client - Berlin Brands Group- Headed 4 Brands in Amazon DE, UK, Fr, It and ES- Directed New Product Development and advised on New Launch Strategies- Forecasted Quarterly Sales, NOV and Profit targets- Liaisoned between Marketing, Finance, Commercial and Supply Chain departments- Worked on Market/ Competitor and Keyword Research for various product families- Directed and optimized Promotions, Deals and Quarterly Push Campaigns- Centralized data, activities and tasks using various applications/ tools such as Asana, Microsoft Office and Power BI Show less

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  Mawa UAE

  Jun 2023 - now

  Amazon Brand Manager

  -Led comprehensive listing optimization and keyword research efforts to boost product visibility-Achieved a 130% yearly revenue growth on Amazon through competitive business strategies-Oversees PPC campaigns with a 200k AED annual budget, maintaining an average 8-10% TACOS-Efficiently handles a diverse inventory of 200+ SKUs on Amazon, spanning edible items while spearheading the establishment of a new non-edible product division-Effectively sources products from suppliers, optimizing costs and quality standards-Manages catalog operations, bulk file uploads, pricing health and handles cases with Amazon seller support Show less