Marloes Van De Laarschot

Experience

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  Live-XS pop magazine

  Jan 2001 - Jan 2003

  Editor

  - Conducting interviews with bands/artists- Writing articles- Editing- Coordinating special festival magazines- Proofreading prints

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  Top of the Pops Magazine

  Jan 2003 - Jan 2005

  Editor in chief

  - Managing photographers, writers and graphic designers- Deciding the course and contents of the magazine- Interviewing artists- Writing articles- Handle contacts with record companies, the BBC, employees and the publisher

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  Yahoo Search Marketing, Dublin

  Jan 2005 - Jan 2008

  Senior Search Marketing Editor

  - Creating advertising proposals for medium to large clients- Optimising search advertising accounts for medium to large clients- Participating in special projects

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  Bookassist, Dublin

  Jun 2008 - Apr 2009

  Search Engine Marketer

  - Building Google Adwords campaigns - Managing Google AdWords campaigns- Optimising Google AdWords campaigns- Optimise websites (SEO, usability)- Give social media advise - Analyse Google Analytics data to optimise the results/website

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  Netprofiler

  May 2009 - May 2012

  Online Marketing Consultant

  - Building, managing and optimising Google AdWords campaigns- Building, managing and optimising Facebook Ads campaigns- Building, managing and optimising AdCore campaigns (long tail advertising, also known as product catalogue advertising)- Managing online marketing projects for several clients- Sales meetings with (potential) clients- Upselling with existing clients- Create and execute social media campaigns- Giving presentations at NIMA (Nederlands Instituut voor Marketing), PIM (Platform Innovatie in Marketing) and GAUC (Google Analytics User Conference)- Creating and giving workshops about SEA, social media, SEO and webanalytics- Analyse Google Analytics data to optimise campaigns or websites Show less

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  Netwerven.nl

  May 2012 - Sept 2013

  Online Project Manager

  - Project management for webdevelopment projects (WordPress)- Content management in WordPress- Testing WordPress websites- Building, managing and optimising advertising campaigns in Google AdWords, Facebook Ads and LinkedIn Direct Ads- Conducting SEO audits for existing websites (technical component, content component and linkbuilding component)- Giving advice on optimising websites (SEO and usability)- Creating wireframes in Mockflow- Writing SEO optimised content for several websites- Creating and giving workshops about SEO and SEA- Working for large corporations like bol.com, HEMA, Jumbo Supermarkten and Deloitte Show less

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  Van de Laarschot Online Marketing

  Sept 2013 - now

  Owner

  Online marketing company specialized in SEA (Google Ads, Bing Ads, Facebook Ads etc) and SEO (technical scans, keyword research etc). Google AdWords certified and official Google Partner.Also available for workshops (standard and customized) about SEO, SEA, Google Analytics etc. For more info contact onlinemarketing@vandelaarschot.nl

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  Sanoma

  Sept 2013 - Feb 2014

  Online Marketeer a.i.

  Interim online marketeer for Libelleacademy.nl.