Carly Vanness

Experience

• 

  Payless ShoeSource

  Jun 2012 - Aug 2012

  Sales Associate
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  Dewberry

  Jun 2013 - Aug 2013

  Intern
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  Valytics LLC

  Sept 2015 - Jun 2016

  Software Test Engineer

  - Automated testing of high frequency scripts in medical software- Learned and implemented Agile Management techniques

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  Center for Christian Study

  Jul 2016 - Aug 2021

  Director of Programs and Communications

  - Created a communications strategy by defining six key audiences and articulating a purpose, platform, and branding guide for each - Coordinated volunteers, catering, and other logistics for weekly events ranging in size from 10-250 guests- Designed, implemented, and oversaw a new budgeting process that reduced budget discrepancies by 3% in first year- Managed vendor relations and coordinated with event partners, incl. STX films- Led the intern program, managing a team of 12-16 interns each year Show less

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  Merkle

  Aug 2021 - Jan 2024

  SEM Associate Manager

  [My department at Merkle was moved to be under iProspect banner in Jan 2024; my role, responsibilities, and achievements at Merkle are covered in iProspect description above.]

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  IProspect

  Jan 2024 - now

  SEM Manager

  Maximize return on client investment in advertising by analyzing ad performance, developing and implementing new marketing strategies, and managing teams and projects efficiently- Analyze ad performance and implement new strategies to maximize conversions at client budget or efficiency goals- Manage monthly spend pacing for accounts with quarterly budgets of up to $30M- Develop and implement project management solutions (GANTT charts, Asana, Jira, etc.) to keep teams aligned and working efficiently- Build client relationships through consistently strong performance and honest communication- Maintain account excellence in an atmosphere of rapidly changing best practices Show less