Ruhee Rajan

Experience

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  BMO Nesbitt Burns

  Jan 2003 - Jan 2004

  Marketing Assistant (Contract)
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  Holmes PR

  May 2004 - Aug 2004

  Marketing Account Manager (Summer Contract)
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  ATB Financial

  Jan 2005 - May 2012

  Key point of contact for internal strategic support clients requiring Marketing services, working as a conduit between the client, their stakeholders, traffic and ATB's internal creative agency. Accountable for ATB’s marketing channels portfolio including branch signage and merchandising for branches, atb.com, atbonline banking, digital media for all branches, Marketing’s internal website, on-hold messaging and IVR messaging. Led all major traditional and non-traditional marketing campaigns in the retail line of business. Subject Matter Expert in the area of retail deposit products and services. Developed and implemented product strategies and corresponding tactics.

  • Senior Marketing Account Manager

    Jun 2011 - May 2012

  • Senior Channel Marketing Manager

    Jan 2008 - Jun 2011

  • Retail Marketing Manager

    Jan 2007 - Jan 2008

  • Product Manager, Deposits and Investments

    Jan 2005 - Jan 2007
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  Viva Marketing

  Jan 2010 - now

  Fractional Chief Marketing Officer

  I work with companies that need marketing leadership, either advising executives on how best to spend their marketing dollars, or training up junior staff so they are able to effectively and successfully handle their marketing portfolio. LinkedIn doesn't have a great way for me to showcase my work, so check out my website for project and client details! www.vivamarketing.co

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  ComFree Private Sales

  May 2012 - Nov 2013

  Director of Marketing, Western Canada

  Responsible for marketing strategy, planning and execution for Western Canada, building a new marketing team from the ground up. Oversaw creation and execution of content and collateral development, digital marketing, sponsorships, public relations, community events, media buys, and info sessions.

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  The Mezzanine Group

  Feb 2014 - Apr 2015

  Marketing Director & Consultant

  Outsourced Marketing Director and Consultant for mid-sized B2B companies, responsible for developing strategic and tactical marketing plans for C-Suite level executives, managing ongoing implementation, and measuring and achieving results. Planned and managed all marketing tactics including branding, video production, website builds, collateral development, event planning, social media, public relations, email marketing, digital marketing, and content marketing.

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  Flexiti

  Jul 2015 - Dec 2017

  Director of Marketing

  Oversaw Flexiti's entire marketing department, developing and delivering a fully integrated marketing strategy for the business. Key marketing tactics included direct mail, digital marketing, email marketing, award submissions, case studies, articles, promotional collateral, and public relations

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  Rubies Bras

  Aug 2015 - now

  Founder

  Rubies Bras is a luxury bespoke bra company based out of Toronto, Canada. Owned and operated by women, we create bras that fit, flatter and function for the every day. All sizes & situations are welcomed. Our products abide by the strictest level of quality, customer service and satisfaction, with premium materials that are ethically made, locally sourced, and free from latex and animal products. Private fittings are by appointment or shop online, with worldwide shipping from Toronto, Canada.

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  PayBright

  Feb 2019 - Mar 2020

  Senior Marketing Consultant