Claire Van Der Merwe - Brand Manager

Experience

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  Debenhams

  Jun 2008 - Apr 2011

  Sales Advisor

  𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:· Customer care, advice and service· Recognized by management for feedback from customers · Successful customer purchases · Good communication skills· Stock handling, cash handling and till training· Trained new employees · Problem solving and customer calls· Work well under pressure especially on busy days· Time management skills and good punctuality

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  Annique Health and Beauty

  Jun 2011 - Nov 2011

  Sales And Marketing Intern

  · Creativity, originality, problem solving and working independently and as part of a team· Ability to plan, manage time effectively and adhere to deadlines· Ability to deal with people in a friendly and professional manner· Promotional ideas to appeal to the companies’ future target markets and current consultants· Assistance with internal and external events· Contribution to Campaigns· Create magazine briefs and designs· Adverts – social media marketing/SMS campaigns· Effective communication to colleagues, customers and clients· Punctuality and professionalism· Customer and consultant service and care Show less

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  Annique Health and Beauty

  Feb 2014 - Dec 2020

  Drive, implement and deliver new product developments (NPD’s), brand development, competitor analysis, training information of products, brand plans and strategies, marketing and sales support for direct selling consultants, communication over relevant social media, product and article copy. Achieve sales growth and targets, analyses market trends, monitor stock and work with suppliers and interrelated department to achieve deadlines.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:· Launched and presented new spa range to clients/consultants.· Launched and presented new Colour Caress and fragrance ranges to clients/consultants.· Grew the spa brand by 75% in FY 18.· Grew the daily skin care brand by 6% in FY 20.· Won bronze in the Gold Pack Awards (packaging of spa range) Show less Assisted and performed all marketing functions with the marketing team and gained experience and exposure to the all marketing areas and the industry.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:· Assist and shadowed Brand Manager· Assist Marketing Manager and Brand Manager on strategies to reach set monthly and yearly targets and analyse and adjust performance where required· Assist and drive deadlines with campaign planning and development· Create, brief and drive all functions of the monthly sales catalogue· Organize and manage product photography· Copy writing for products, training material, catalogues, website and testimonials· Assist sales team with competitions, incentives and internal and external events𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:· Assisted brand manager to grow spa brand by 12% FY16. · Successfully managed and increased monthly magazine sales by 35% from July 2015.· Assisted and organised small and large successful events which increased sales by 12-15%.· Promoted to Brand Manager in July 2016 Show less

  • Brand Manager

    Jul 2016 - Dec 2020

  • Marketing Assistant

    Feb 2014 - Jun 2016
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  Botle Buhle Brands

  Dec 2020 - May 2024

  Category Manager