Vaibhav M.

Experience

• 

  Buy Any Electronics

  Apr 2014 - Jan 2016

  Product and marketing manager

  ◾️Conducted market validation research through the administration of an inperson survey of 1,000 participants ◾️Optimizing the products listing.◾️Create paid and organic content to publish on Instagram, Facebook, Twitter and YouTube◾️Worked on getting new companies and customers on board.◾️Creating and executing new strategies to increase customers experience and sales.

• 

  AYEVA INSTITUTE PVT. LTD.

  Feb 2016 - May 2018

  Marketing Specialist

  ◾️Established new social media team including content developers, SEO specialists, and media technicians, growing company web presence and global brand awareness by 34%. ◾️Managed teams to onboard new customers.◾️Assisted the marketing manager in creating an international marketing campaign. ◾️Tracked social media performance to identify high-performing and low performing content and made suggestions for improvements

• 

  Cores folp

  Jun 2018 - Jul 2021

  Advertising and marketing head

  ◾️ Developed and apply both strategic and tactical digital marketing plans and ecommerce activities with a focus on driving acquisition and conversion integrated and handled user tracking system to improve ROI of advertising. ◾️Increased site traffic by 50% from paid sources.◾️Integrated and handled user tracking system to improve ROI of advertising. ◾️Enhanced conversion rates by 30% through A/B tested landing pages for a better performing conversion funnel. ◾️Manage digital sales streaming accounts to improve brand positioning and growth. ◾️Collaborate with internal departments to execute advertising campaigns and plans. Show less

• 

  Advertising saltt

  Jul 2021 - Mar 2022

  Head Of Digital Marketing

  ◾️Boosted Google SERP rankings for clients through the creation of informative, high-quality organic content for company blogs, websites, and social media accounts.◾️Managed e-commerce advertising.◾️Produced reports providing in-depth analysis of current market share, distributions, and projected market share acquisition for potential new clients.◾️ Increased conversion rates by 40% on a client's web-based service offering through SEO/SEM campaigns. ◾️Manage accounts and track content performance using social media marketing tools including Google Analytics, Facebook Insights. Show less

• 

  Freelance

  Apr 2022 - now

  Digital marketing and seo freelancer

  ▪️Developed and executed comprehensive digital marketing strategies for various clients across multiple industries.▪️Conducted in-depth market research and competitor analysis to identify target audiences, industry trends, and opportunities for client campaigns.▪️Managed and optimized paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to drive targeted traffic and increase conversions.▪️Created engaging and SEO-optimized content for websites, blogs, and social media channels to enhance brand visibility and attract organic traffic.▪️Utilized social media management tools to schedule posts, monitor engagement, and grow follower base across platforms like Facebook, Twitter, Instagram, and LinkedIn.▪️Conducted regular performance analysis and tracking of key metrics using tools like Google Analytics, providing clients with comprehensive reports and insights for campaign optimization.▪️Collaborated with graphic designers and web developers to create visually appealing and user-friendly landing pages, websites, and digital assets.▪️Provided consultation and guidance to clients on digital marketing best practices, emerging trends, and opportunities for growth.▪️Managed client relationships, ensuring effective communication.▪️Utilized SEMrush to conduct comprehensive keyword research, identifying high-value keywords to target in organic and paid search campaigns.▪️Leveraged SEMrush's competitive analysis tools to assess competitor strategies, identifying opportunities to outperform them in search engine rankings.▪️Conducted regular website audits using SEMrush's site audit feature to identify and address technical SEO issues, resulting in improved site performance and search visibility.▪️Created data-driven SEO strategies by analyzing SEMrush reports on organic search traffic, backlinks, and keyword rankings Show less