
Nick Vanderheyden
Strategic Analyst

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About me
General Manager at Black Dog Homes Co.
Education

Wayzata
-
University of Minnesota - Carlson School of Management
2004 - 2009Entrepreneurship
Experience

BestMark
Jun 2009 - Jan 2010Strategic Analyst• Designed and presented reporting of client data through Microsoft Access• Reported progress daily to CEO through SQL query analysis (SQL is a programming languagedesigned for managing data in relational database management systems)• Managed $10K online marketing and social media campaign and increased daily researchparticipant applications by 300%

Hennepin Arts
Aug 2010 - Sept 2013Marketing Associate - Graphic Design Emphasis• Manage promotional, advertising, and financial settlement aspects of touring Broadway andconcert marketing campaigns with budgets ranging from $10K - 500K• Negotiate promotional proposals and place media buys across radio, TV, print, outdoor anddigital mediums• Increased Facebook followers by over 5K since 2010 while overseeing social mediaengagement program• Established a sales analysis to aid decision making for all major Broadway productions,increasing the effectiveness and reducing wasteful spending in our campaigns• Collaborate with IT department to ensure quality, accuracy and timely delivery of web contentand promotional and informational emails• Meticulously manage the production and submission of over 200 print ads per year (personallydesigning over 100), over 40 radio and TV spots, and hundreds of posters, flyers, postcards,and institutional marketing materials• Independently established and maintained promotional relationships with Guitar Center, Yum!Brands, Perkins Restaurants, Clear Channel Media, Barnes and Noble, and Jones LangLaSalle Show less

Körber Supply Chain
Jul 2013 - Oct 2018-Head product marketing for Accellos' WMS (Warehouse Management System), EDI (Electronic Data Interchange), ADC (Automatic Data Collection), and NetSuite-integrated solutions-Develop strategic product marketing plans for WMS, EDI, ADC, and Cloud WMS for NetSuite-Identify key channel partners and execute joint marketing campaigns-Organize tactical content-based marketing materials to generate demand (i.e. webinars, white papers, case studies, video, press releases, email campaigns, social media posts, and PPC/other paid advertising)-Perform routine buyer profile and competitive analyses to build market intelligence-Collaborate deeply with sales teams to refine value propositions, product positioning, and sales tools Show less
Business Development Manager
Jan 2018 - Oct 2018Strategic Accounts Manager
Jan 2016 - Dec 2017Product Marketing Manager
Jul 2013 - Jan 2016

Twenty One Pilots
Sept 2018 - Feb 2019Production Assistant - Bandito World Tour
Sleeping With Sirens
Jun 2019 - Aug 2019Tour Manager - Disrupt Tour
Z2 Entertainment, LLC
Aug 2019 - Mar 2020Production Runner
Black Dog Homes Co.
Apr 2020 - nowGeneral Manager
Jan 2023 - nowVice President of Operations
Jan 2022 - Feb 2023Director of Operations
Apr 2020 - Dec 2021
Licenses & Certifications

Pragmatic Marketing - Launch
Pragmatic Institute
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