Imran Rasheed

Experience

• 

  The IBL Group

  Feb 2000 - Jan 2008

  Territory Sales Officer

  • Handled P&G/ Gillette business for almost 8 Years, in multiple roles such as TSO, Field Supervisor and Key accounts Executive.• Product Distribution, Pricing, Shelving, Merchandising, Coverage & Sales Orientation. • Won award TSO of the Year, Filed supervisor of the Year and Winner Key accounts Executive Award. • Awarded four promotions from TSO to Key accounts Executive.• Team Management.• Ensure fulfillment of monthly, quarterly and annually sales targets as per company Plan.• Daily Meeting with Sales team to generate maximum sales.• Ensuring the territory is functioning smoothly and efficiently.• Preparing Action Plan for the individual as well as for sales force.• Ensure merchandising and display activities are effectively implemented. Show less

• 

  Abudawood Pakistan

  Jan 2008 - Feb 2009

  Key Accounts Executive

  • Handled the business of Procter & Gamble as Key accounts of Gujranwala delivering a growth of 37%• Responsible of overall communication.• Administering & Executing of Order as per SOP.• Coordinate and administer the logistics for timely supplies of stock.• Provide assistance for implementation of various sales promotion activities.• Reporting of Daily, Weekly, and Monthly reports of sales, damages, expires etc.• Annual volume achievement in connection with driving KPI's. Show less

• 

  Mitchell's Fruit Farms Limited

  Mar 2009 - Feb 2010

  Superintendent Sales

  • Responsible for achieving sales target for the assigned area.• Ensure product availability through developing and maintaining new outlets and customers in the assigned area.• Retain existing outlets.• Prepare and implement market visit & route riding plans.• Develop and strengthen relationship with existing and potential dealers/retailers.• Coordinate promotion execution.• Handle customer complaints as per defined limits.• Ensure First in First out (FIFO) at Distribution.• Provide on-the-job training to sales team.• Monitor and report key performance indicators (KPIs) such as daily sales, stock return rate, outlet productivity, coverage, drop size etc. on regular basis.• Monitor competitor’s activity and report to supervisor through daily market report.• Control expenses to ensure healthy profit.• Numeric and Weighted distribution Implementation. Show less

• 

  National Foods Limited

  Mar 2010 - Nov 2023

  Got Promoted from TM-9 To M-1 and the management handed over the North & KPK region to me. Managed 04 Master Distributors in north & KPK RegionsManaged a network of 58 Sub Distributors in north & PKP RegionsImplemented Salesflo over all master distributors and all Top Contributing Business Partners for swift business.Best in Class results delivered through KPIs driven Culture Region Handed over with -32% Growth but i have implemented some best in class initiative and not only cover the negative growth but also closed the full year with a 1% Growth. Show less Got Promoted from Grade 8-9 and Transferred to Faisalabad Central Region for Business development in Central Region.Responsible for 3 Master Distributors and 47 Sub Distributors of Faisalabad, Sahiwal and Sargodha ZonesI have achieved 34% Growth and close the Budget number with 104% AchievementKeeping new records in every month grooming our coverage, Focus on Secondary and Treasury sales using FMOT activities.Going to start a project of Salesflow over MDs and SDS for smooth Secondary's and KPIs Driven Culture Show less • Responsible for planning & forecast to achieve volume & value-based sales targets.• Managing network of a 12 Direct Distribution & 5 Outstation• Ensure the proper distribution of NFL products at all outlets through developing & maintaining of routes & PJP's.• Ensure product availability and increase numeric distribution through enhancing coverage, adding new outlets.• Key Accounts management through joint business agreements and promotions.• Ensure the profitability of Business Partner.• Responsible to deliver volume, value and profitability targets of business• Responsible for Fixed cost.• Over all responsible for retail business, mobile hawking and OOH channel outlets.• Managing 18000+ retail outlets and 530 key accounts within assigned territory.• Increased numeric distribution by inducting 4000+ new outlets and developed new retail outlets to capture the potential volume in this territory and increased market share.• Delivered highest profitability across business while ensuring distributions ROI.• Developed new distribution network in Jhelum, Lalamusa, Mandi Bhauddin & Gujranwala with efficient routing and market service planning.• Responsible for enhancing profitability and market share through strategic and tactical sales plans.• Responsible for developing regional strategies for market coverage, expansion, infrastructure addition and go to market model.• Responsible for sales forecast aligned with set targets and stock management with coordination of production planning.• Responsible to formulate and implement cost effective distribution network.• Achievement of all set KPIs like outlet productivity, call productivity and SKUs availability.• Ensuring best in class, in store execution.• Efficient utilization of trade marketing budgets and material. Show less • Managed significant Local Modern Trade, General Trade & Wholesale players of Sialkot, Shakarghar, Daska, Pasrur, Narowal, Zafarwaal, Wazirabad & Sambrial. I was looking after both Foods & Spice division of National Foods Limited.• Involve in planning, development and forecasting of Local Modern Trade, General Trade & Wholesale.• Responsible for the sales activities in the designated region, order generation and follow-up.• Maintaining constant client products awareness.• Periodically reviewing performance of merchandisers with the objective of improving performance, analyzing opportunities and building greater result orientation.• Monitoring competition activities in the market & developing plans to maintain leadership of products as well as defuse competition impact.• Coordinating regularly with customers to assess progress and reflect on new opportunities and development requirements for products.• Meeting with LMT & Wholesale customers on alternate days for the improvement in sales• Auditing Key Account Outlets at frequent intervals to ensure merchandising objectives and contracted deals are being complied with. Show less

  • Senior Zonal Sales Manager (North & PKP Region)

    Jan 2023 - Nov 2023

  • Senior Zonal Sales Manager Gujranwala Region

    Jan 2022 - Dec 2022

  • Senior Zonal Sales Manager Faisalabad Region

    Jan 2021 - Dec 2021

  • Senior Zonal Sales Manager

    Jan 2020 - Dec 2020

  • Acting Regional Sales Manager General Trade

    Jul 2019 - Dec 2019

  • Regional Wholesales Manager

    Feb 2019 - Sept 2019

  • Zonal Sales Manager (Gujranwala Zone)

    Jul 2017 - Jan 2019

  • Zonal Sales Manager (Sialkot Zone)

    Jul 2013 - Jun 2017

  • Sales Executive

    Mar 2010 - Jun 2013
• 

  Qarshi industries pvt ltd

  Dec 2023 - now

  Regional Sales Manager-Central Region