Mark Haimovich

Experience

• 

  Google Ads

  Jan 2016 - Feb 2017

  Freelancer
• 

  AppThis LLC

  Feb 2017 - Nov 2018

  Media Buyer - Mobile Network

  Responsibilities:- Campaign management on various mobile ad networks.- Set up and monitoring performance, analyzing results on a daily / weekly basis, creating reports, and optimizations based on performance.- Build and maintain relationships with publishers.- Reconcile invoices with campaign performance.

• 

  Ladbrokes Coral

  Nov 2018 - Jan 2020

  Programmatic Media Buyer

  - Managing and optimization of different Acquisition, Retention, both sports and casino campaigns for Ladbrokes, and Coral on different programmatic channels like banner display and YouTube. - Knowledge of Adobe Audience Manager (AAM) to create and manage traits, segments, and audiences. - The profound understanding of leading DSPs - Google Display & Video 360 (previously DoubleClick Bid Manager), AppNexus APP (AppNexus Programmable Platform), and Adobe AdCloud (previously Tubemogul) - all managed via Ad Server - Google Campaign Manager (previously DCM) tags. - Managed up to £400k monthly budgets across all brands. - Collaborated with multiple internal teams, including Creative, BI, Product, and Social Media teams. Show less

• 

  EToro

  Jan 2021 - Nov 2023

  • Programmatic Advertising Analyst

    Feb 2023 - Nov 2023

  • Programmatic Media Buyer

    Jan 2021 - Feb 2023