Alice Choi

Experience

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  Psi Consulting

  Aug 2008 - Aug 2008

  Customer Relationship Manager - Intern

  • Supported customer relationship management; target customer analysis, market trends & competitor research, and 1:1 customer feedbacks consultancy• Assisted workshops and seminars for customers

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  HD Hyundai Infracore

  Dec 2009 - Dec 2015

  As a primary point of contact, orchestrated operations of corporate financing and International trade partnering with banks, government, and internal stakeholders• Forged partnerships with financial institutions, securing €8M+ in credit lines and cutting costs by 40%, showcasing strategic financial negotiation skills.• Spearheaded an ERP(SAP) automation project, boosting workflow efficiency by 85%, reflecting IT project management acumen and team synergy. • Developed and implemented strategies to navigate foreign exchange market dynamics and government regulations; Successfully managed company-wide responses to U.S. sanctions related to Iran, including shipment restrictions and the swift recovery of outstanding receivables.• Adapted to the adoption of IFRS standards, transforming credit card debt previously recognized as liabilities into assets through foreign bank and factoring agreements, subsequently increasing the share of factoring transactions to 70%.• Directed corporate insurance plan, liaising with Korean Trade Insurance Cooperation(K-sure); achieved €450K overdue receivables • Formulated quarterly workshops on International Trade to support sales, logistics, and accounting teams Show less

  • Corporate Finance Analyst

    Aug 2014 - Dec 2015

  • International Treasury Operation Manager

    Dec 2009 - Jul 2014
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  Media Partisans GmbH

  Nov 2016 - Feb 2023

  Developed and executed digital content marketing strategies for 10 countries, aligning with business objectives and enhancing global social media presence.• Developed digital content marketing strategies in 10 countries, boosting global social reach and leads with targeted campaigns, achieving 300M+ views and aligning with business goals. • Managed a 6-member team for content projects and sprints, optimizing with IT and media agency collaboration. • Initiated and led a task force to enhance production workflows, slashing total time from 7 to 4.5 days and boosting output by 65%, demonstrating significant efficiency improvements.• Analyzed content performance, target audience behaviors, and market trends and pitched ideas optimized a content strategy with A/B testings.• Facilitated storytelling and audience analysis workshops. Show less Strategic, editorial, and operative responsibility for social media channels, including content development & optimization, audience targeting, competitor research, and performance analysis, • As a primary point of contact, supervised different social media channels and communities; troubleshot ad-hoc obstacles, and coordinated communications across divisions and external partners• Developed and optimized SEO-focused digital content; accomplished over 13% click-through rate• Achieved traffic diversification in combination with Japanese and Taiwanese editorial teams; accelerated the traffic by +380% by building and growing a new channel(Pinterest) • Orchestrated a project of launching a new YouTube channel; established 340k subscribers community, generating +100 million monthly views in 1 year• Developed external Facebook cross-posting partnerships with local competitors; boosted monthly revenue by 2.5% without additional cost Show less

  • Digital Content Manager - Video Production

    Jan 2020 - Feb 2023

  • Social Media Manager

    Nov 2016 - Dec 2019
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  Zoom

  Nov 2023 - Feb 2024

  Channel Marketing Manager, Associate - APAC

  Leading growth initiatives for Zoom in the APAC and ANZ channels, working with a broad range of partners such as resellers, master agents, and key distributors to enhance market penetration and partnership success.• Developed and assisted partner marketing strategies with key channel partners across the Asia Pacific region, to increase partner engagement, revenue, and market share for the Zoom platform solution.• Assisted customer-facing activities such as Zoom’s annual flagship event – Zoom Experience Day, collaborating with the Zoom distributor, local agencies, and field marketing team.• Enhanced partner engagement through Zoom-owned marketing automation platform, Partner Demand Center(PDC) to generate quality leads and pipelines.• Strengthen strategic relationships with channel partners through promotions, partner enablement events, incentives, and partner enablement events.• Created product-related materials including pitch deck, whitepapers, data sheet, blog articles, emails, videos, and webinars. Show less

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  Lufthansa Innovation Hub

  May 2024 - Aug 2024

  Partnerships Development Manager

  At the Lufthansa Innovation Hub, we pioneer the future of travel. We constantly ‘push the limits’ to make travel as a whole easier, more convenient and more enjoyable.Our Strategic Intelligence team systematically analyzes new developments in the global travel and mobility tech ecosystem. Our New Business team launches new travel start-ups and business models into the market. Our Transformation team helps the Lufthansa Group to be more innovative.We are guided by our insatiable ambition to ‘take travel to new destinations’ and to maximize value across a portfolio of travel companies and products.The Lufthansa Innovation Hub has offices in Berlin and Singapore. Show less

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  LexisNexis Intellectual Property Solutions

  Sept 2024 - now

  Product Marketing Manager

  LexisNexis Intellectual Property Solutions brings clarity to innovation for businesses worldwide. We enable innovators to accomplish more by helping them make informed decisions, be more productive, comply with regulations and ultimately achieve a competitive advantage for their business. Our suite of workflow and analytics solutions (LexisNexis® IP Data Direct, LexisNexis PatentAdvisor®, LexisNexis PatentOptimizer®, LexisNexis® PatentSight® and LexisNexis TotalPatent One®) enables companies to be more efficient and effective at bringing meaningful innovations to our world. We are proud to directly support and serve these innovators in their endeavors to better humankind.LexisNexis Intellectual Property is part of LexisNexis Reed Tech, a division of LexisNexis Legal and Professional. LexisNexis is a leading global provider of legal, regulatory, business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world. We're a part of the stock listed RELX Group, serving customers in more than 160 countries with 10,400 employees worldwide. Show less