Tempe Sikora

Experience

• 

  Gap

  Sept 1999 - Aug 2007

  * Recruited to establish new Production function in Brand Marketing division* Defined process and operations, hired/developed team of four producers, and embedded Marketing earlier in the seasonal product development cycle* Drove roadmap and creation of all in-store/packaging/windows marketing for Gap Brand NA * Hired and developed team of three producers* Drove roadmap and creation of all digital marketing content on gap.com, orchestrating XF partnership between brand, design, copy, engineering, QA* Customer insights and A/B test optimization to ensure content met customer expectation

  • Senior Producer, Gap Brand Marketing

    Dec 2004 - Aug 2007

  • Digital Producer, gap.com

    Sept 1999 - Nov 2004
• 

  Self-employed

  Jun 2009 - Aug 2011

  Freelance Producer

  Produced digital and omni-channel marketing campaigns for start-ups and for international clients such as ING and Trespa.

• 

  Nike

  Sept 2011 - Nov 2020

  * 0-1 product development of shoe size recommendation system based on anatomical scanning with computer vision, AR, and AI/ML tech.* Identified customer needs, authored product vision, illustrated data value, and influenced key senior stakeholders, culminating in multi-million dollar start-up acquisition* Managed product strategy and roadmaps, coordinating with internal and external tech teams to execute seamless customer journeys across platforms* Prioritized product features based on robust customer feedback analysis, significantly boosting user satisfaction and engagement* Streamlined service integration in mobile, desktop, and retail environments, optimizing user experience* Nike Shoe Fit generated >$100M in revenue uplift and +25% membership registration. Show less * Lead the Internal Comms team (03/2015 - 10/2015), driving engagement experience of EMEA employees Created executive messaging, orchestrated annual all-hands meeting content, managed vendor relationships* Lead the Retail Comms team (09/2011-10/2015), driving store employee engagement experience* Multimedia storytelling, employee training, and event production* Implemented digital communications tool that increased operational efficiency and profitability in EMEA retail stores* Produced annual international conference for up to 400 attendees, always on budget Show less

  • Principal Product Director - Nike Fit AI/ML technology

    Sept 2017 - Nov 2020

  • Lead Product Manager

    Nov 2015 - Aug 2017

  • Internal Communications Director, Europe

    Sept 2011 - Oct 2015
• 

  Nike

  Dec 2021 - Jan 2024

  Director of Product - Connected Membership

  • Led a team of product managers to drive growth & loyalty through innovative digital products• Spearheaded zero-phase discovery for Nike Rewards program, solution design and testing a cohesive customer experience across 30+ product areas, forecasting tech build costs and economic outcomes • Managed secure integration of member purchase data between Nike and wholesale retail partners (e.g. Dick’s Sporting Goods and Zalando, enhancing personalization models [ref. PR Newswire Nov 2021]