Miguel Alejandro Ramirez Perez

Experience

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  The New Business Development Center

  Aug 2018 - Apr 2019

  Ambassador

  - Helped design the structure of hiring the surveys to evaluate if the candidates would fit on the positions. - Interviewed around 15 candidates for entry-level positions in areas such as in marketing, finance, accounting, business administration, and management.- Support decisions in regard to the image and concept of the center by brainstorming new names, logos, and flyers.

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  Grand Canyon Education, Inc.

  Oct 2018 - Aug 2020

  Junior Counselor

  - Engages around 150 of prospective students, parents and high school administrators each shift by phone to support marketing efforts of Grand Canyon University by effectively building relationships and trust over the phone with students, parents or high school administrators, who may not be familiar with GCU.- Proficient use of University systems to execute multiple tasks for recruitment and marketing purposes.- Processes university information and communicates it with prospective students and families in the best approachable and simplified manner to eliminate obstacles in the admissions process.- Ability to work in a fast-paced, changing environment by organizing time effectively, while the desired contact rates are achieved to ensure service and performance quality.- Works well in a team environment, often communicating with other campus departments and leadership to meet the desired and variable outcomes.- Assists with the collection of admissions paperwork and other very important documents so student milestones are achieved. Show less

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  The Eduardo Borquez Company (TEBC)

  Jun 2020 - Mar 2021

  Associate Consultant

  - Collaborate with clients to develop marketing strategies through innovative, attractive, and customized tactics to attract diverse segments within specific target markets (DMAs).- Lead marketing projects such as Market Research, General Analysis, Marketing Plans (Target Market & Location Description), Competitor Analysis, & Promotional Mix.- Create new marketing content Through Integrated Marketing Communications.- Identify competitive advantage through pricing modeling and competitive analysis.- Identify primary and secondary markets for product position through Product Placement Analysis.- Translating and interpreting content messaging from English to Spanish. Show less

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  Arizona Foundation Solutions

  Apr 2021 - now

  Digital Marketing Strategist

  Lead end-to-end digital marketing strategy and execution for three regional brands in the home services space: AZFS, Saber, and Davenport. Collaborate cross-functionally with leadership, sales, and operations to ensure campaigns align with company objectives and drive qualified leads to sales teams.Develop and manage full-funnel marketing campaigns across Facebook, Nextdoor, and Porch Pro, adjusting content and spend based on real-time feedback to improve conversion ratesStrategize, build, and publish SEO-optimized widgets and local content to unlock city-specific visibility and expand regional lead generationManage CRM integrations and workflows to ensure timely lead intake, prevent duplicates, and improve sales responsivenessOversee branded collateral production (bio postcards, business cards, team pages), reinforcing brand trust and professional presentationAnalyze campaign performance, budget pacing, and lead quality daily to ensure cost-effective acquisition and strong ROIPartner with Treehouse and internal teams to prioritize top city keyword rankings and optimize local SEO strategiesCoordinate service area coverage and expansion efforts in alignment with operations to avoid missed opportunitiesLead the cross-department “Lead Observation Program” to identify process improvement opportunities and present actionable insights to leadershipSupport company-wide initiatives, including marketing calendar execution, team training sessions, and event marketing logistics Show less