Gishella Ivana Aurilia Purwono

Experience

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  Superstar Education

  Mar 2021 - Jan 2022

  Digital Marketing

  1. Successfully executed and managed digital marketing campaigns, consistently meeting campaign launch and reporting deadlines.2. Maintained a high standard of work and content produced3. Leveraged data-driven insights to optimize digital marketing efforts, ensuring high-quality performances.4. I succeeded in growing the Instagram account through a creative content plan and digital activation, resulting in 3,723 more followers and 16,974 account reached in a year.5. Stay updated with industry trends and algorithm changes, adapting strategies to maintain high-quality standards and maximize results. Show less

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  CDL Agency

  Apr 2022 - Sept 2023

  Social Media Strategist

  1. Developed and implemented comprehensive marketing strategies for 10+ clients in diverse industries across social media channels, such as Instagram, Facebook, and TikTok.2. Created and posted original and high-quality content on social media platforms (Instagram, Facebook, and TikTok) and monitored the performance, including paid ads and promotional campaigns.3. Succeeded in re-branding the client's Instagram account resulted in gaining 907 more followers and increasing engagement rate by 384.44% between July and September 2023.4. Performed market research and created social media guidelines for clients.5. Collaborated with account managers and production teams to ensure the contentmessages were delivered.6. Created photography mood boards and reels concept and assisted the photographerduring the brand's photoshoot.7. Created a creative brief for influencers and content creators for seasonal campaigns.8. Prepared and analyzed statistical data for monthly social media reports and adperformance. Provided suggestions for improvement.9. Expanded and engaged with client communities (responding to queries, comments,and DMs).10. Stay up-to-date with new technologies and social media best practices. Show less

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  Amarissa Bedding

  Jun 2024 - now

  Social Media Specialist