Francisco Serrano

Experience

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  Allianz

  Apr 2013 - Mar 2014

  Ejecutivo Patrimonial

  • Developed and consulted individual insurance products trough the sales agents and promoters’ teams. • Direct communication and follow-up meetings with sales teams to increase sales and renewals by implementing solutions to needs. • Identified scaled business opportunities and service improvement areas for the company’s goals and client satisfaction. • Lead changes and improvements for internal processes to meet the needs of assigned agents to elevate employees support.

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  日産自動車株式会社

  Mar 2014 - Feb 2018

  Dealer Operation Manager

  • Consulted and maintained awareness of competing dealerships in assigned region by analyzing strategic KPIs to generate market expansion in the national dealer network (245 Nissan Dealer´s).• Drove vehicle wholesale objectives 30% through effective consulting of retail operations and demonstrating the market potential. • Oversaw an average of 2% return on investment (ROI), leveraging wholesale special promotions, coordinating the optimum car mix, car flow and negotiating special accommodations for dealerships.• Reviewed dealers’ sales reports and financial statements with region management team monitoring financial strength. Insured compliance with company standards and contractual agreements. • Reviewed and monitored marketing and advertising plans for assigned regional dealerships. Show less

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  BMW Financial Services NA, LLC

  Feb 2018 - Feb 2019

  Sales Area Manager

  • Design financial services strategies through the F&I and dealership personnel for BMW, MINI & Motorad national Dealer Network (45 BMW Dealer´s)• Team leader and direct supervisor of a team of 16 F&I´s BMW FS. Responsible for training of products, procedures, marketing strategies and CRM to achieve strategic KPI´s to increase market penetration. • Manage negotiations with the national car dealers on credit and risk areas, commercial finance to improve customer’s credit conditions, floor plan rate analysis and approval rates.• Visit regional dealers to oversee network alignment, follow-up sales operation, products, marketing strategies and managing CRM reports of customer retention. • Follow corporate marketing guidelines to reinforce the image of BMW FS in its facilities and events. Show less

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  Instacoat Premium Products

  Mar 2019 - Apr 2023

  Regional Manager providing high quality, labor efficient and eco-friendly product materials for Construction and Industrial Markets.Products: • INSTACOAT PREMIUM PRODUCTS (Roof Coating) • Superior fluids applied rubber, Silicon, Deck Coatings & Urethane roof systems. • Our products provide solutions for waterproofing, containment, below grade waterproofing, and now offering a full line of waterproofing below grade accessories such as drainage boards.

  • Marketing Director

    May 2020 - Apr 2023

  • Regional Sales Manager

    Mar 2019 - May 2020
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  Roofers Going Digital

  May 2020 - now

  Chief Executive Officer

  Grow and develop digital marketing strategies for businesses in the roofing industry.Passionate about helping roofers simplify their digital marketing through:- Personalized premium content creation- Social media management -Inbound Marketing Strategies- Consulting.We Analyze your brand, services, goals and convert it into a solid Digital Marketing Strategy

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  RCAT - Roofing Contractors Association of Texas

  Jan 2023 - now

  Public Relations & Marketing Committee Member

  As a Public Relations & Marketing Committee Member of our esteemed Roofing Contractor Association of Texas(RCAT), we are crucial in promoting and enhancing our organization's reputation within the Roofing industry and the broader homeowners community. We collaborate with fellow committee members, association executives, and external stakeholders to develop and execute strategic marketing initiatives. Our efforts focus on raising awareness of our association, increasing membership engagement, and positioning us as a trusted authority in the roofing industry. The Committee's expertise in public relations and marketing will contribute to the success of our association's goals and objectives.- Collaborate with committee members to develop and implement marketing strategies that align with the association's goals and objectives.- Create compelling content for various marketing channels, including websites, social media platforms, newsletters, and press releases.- Cultivate relationships with media outlets, industry influencers, and strategic partners.- Coordinate and promote association events, workshops, and educational programs to attract participants and maximize attendance.- Monitor and analyze marketing campaign performance metrics to identify areas for improvement and optimize strategies.- Stay up-to-date with industry trends and best practices to ensure the association's marketing efforts remain innovative and effective.- Act as a spokesperson for the association, conducting media interviews and representing the organization at industry events. Show less