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Sopiko Kavtaradze

Sopiko Kavtaradze

Market Research and Business development Manager

Followers of Sopiko Kavtaradze2000 followers
location of Sopiko KavtaradzeTbilisi, Georgia

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  • Timeline

  • About me

    Brand manager chez 2 nabiji / French master degree in marketing IAE

  • Education

    • Marie Curie high school

      2010 - 2013
      French high school diploma in economic and social sciences/ Bac ES option anglais euro mention BIEN Economics Graduate with honours

    • IAE Caen

      2016 - 2017
      Master degree in business and management / Master 1 Diagnostic et Management des organisations

      -Marketing - Intercultural management / Management interculturel - Human Resources / Ressources Humaines - Operational Management / Management opérationnel - Auditing and Internal Control / Audit et contrôle interne -Innovation Management / Management de l'innovation - Project Management / Gestion de projet

    • Université de Caen Normandie

      2013 - 2016
      Degree in foreign languages and international business ( English/ Spanish / Russian)/ Licence LEA With honours

      -Translation ( English/Spanish) -Business administration-Management-Law-Quantitative methods ( statistics, probability)-Marketing-Economics ( micro and macro)-Foreign civilization

    • University of Cambridge

      2013 - 2013
      English certificate english language

    • Université de Caen Normandie

      2015 - 2015
      IT and Internet certificate / Certificat informatique et internet C2i

    • IAE Caen

      2017 - 2018
      Master degree in Marketing (digital and social media) / Master 2 Marketing : Digital - social media

      - Market analysis / Analyse de marché- Consumer's behavior / Comportement du consommateur- Qualitative and quantitative market research / Études qualitatives et quantitatives - Supply chain - advertising communication / communication publicitaire - Brand management - Consumption Trends / Les tendances dans la consommation -Big data -Machine learning -Digital Marketing / stratégie communautaire et production contenus web

  • Experience

    • Pilates Matthieu Foucault

      Jan 2017 - Feb 2018
      Market Research and Business development Manager

      - Market study- Business Plan- Marketing strategy ( segmentation , targeting , positioning and 4P )- Quantitative and qualitative studies

    • Carrefour

      Feb 2018 - Jul 2020
      Brand Manager

      - private label import from france - 4 P strategy -price strategy - assortment strategy- event planing - benchmarking- promotion of private label- planogram - kepner merchandising

    • JSC Nikora Trade

      Jul 2020 - Feb 2024
      Brand manager

      -Private Label Strategy: Develop and implement a comprehensive private label strategy aligned with the company's goals and objectives. Identify opportunities for new private label products and categories based on market research and consumer insights. - Product Development: Collaborate with cross-functional teams Sales, Operations and marketing to drive the successful development and launch of private label products. - Vendor Management: Establish and maintain strong relationships with suppliers and manufacturers to ensure the timely and cost-effective production of private label products. Negotiate pricing, terms, and contracts with vendors to optimize profitability. - Quality Control: Conduct regular quality audits and inspections to ensure products meet or exceed industry and regulatory requirements. - Pricing and Margin Management: Analyze market trends, competitive landscape, and cost structures to participating with the management in determine pricing strategies for private label products. - Marketing and Promotion: Work closely with the marketing team to develop and execute marketing plans and promotional activities for private label products. Collaborate on packaging design, advertising campaigns, and in-store merchandising to maximize product visibility and sales. - Competitive Analysis: Conduct ongoing competitive analysis to identify market trends, product gaps, and opportunities for differentiation. Stay updated on industry developments and emerging trends to inform private label strategies. Show less

    • 2 ნაბიჯი - 2 Nabiji

      Feb 2024 - now
      Import and private label development manager

  • Licenses & Certifications

    • English certificate

      Cambridge Assessment English

    • The fundamentals of digital marketing

      Google
      Oct 2018

    • IT and internet certification ( C2i )

      Université de Caen Normandie