Senna Stein

Experience

• 

  Adele's Frozen Custard

  Mar 2021 - Nov 2023

  Shift Manager

  Provides excellent customer service, leads younger employees by assigning tasks, making sure product is presentable, cleaning store, and overseeing money distribution and tips. Employed for 3 years with increasing responsibilities, promoted to manager.

• 

  Women On Wheels

  Sept 2022 - Dec 2022

  Student Consultant- Project Lead

  • Created an extensive marketing plan for Women on Wheels, a not-for-profit international social organization for women motorcycling enthusiasts of all ages• Made recommendations on strategies to enhance WOW’s visibility in the motorcycle community and extend to younger demographics such as logo creation, brand design, website analysis, and created a 5-year plan to increase membership.

• 

  General Mills

  Feb 2023 - May 2023

  Student Consultant- Communications Lead

  • Worked with Totino's Pizza Rolls to conduct primary and secondary research surrounding social justice issues important to 14-18 year olds• Created a strategic plan that identified how Totino’s can address the concerns of 14-18 year olds in an engaging and authentic manner that communicates their commitment• Recommended potential partnerships, innovative ideas, and unique marketing strategies for Totino's to utilize to help represent the brand as a force for good.

• 

  Best Buy

  Nov 2023 - Apr 2024

  Student Consultant - Project Lead

  • Worked in accordance with the Consumer Decision Science team to drive ongoing engagement and improve features within the Best Buy App. My team of 5 conducted both primary and secondary research through focus groups, interviews, and a competitive analysis in order to determine the role the app plays in the consumer shopping experience. • Recommend suggestions and new features from a generational perspective to help improve user experience and accessibility.