Lucas Dutra

Experience

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  Agência Rizzo

  Jan 2017 - Feb 2020

  Media Analyst

  I have managed Google Ads and Facebook Ads campaigns for dozens of clinics and doctors in Brazil. I worked both on the operational, uploading the campaigns to the different platforms, and on the strategic side, planning the campaigns together with the creation and content processes.Among my other duties, I supervised the Social Media process, reviewing posts and planning their schedule. I tracked conversions on sites and landing pages to measure results through Google Analytics, and also installed tracking codes such as Facebook's Pixel and Google's Remarketing tag. I created dashboards, using Google Data Studio, and also organized Inbound Marketing campaigns, using Zapier and Unbounce tools, automating the e-mail marketing processes.Among the results achieved, besides increasing the number of customer inquiries, we were also able to increase the number of procedures with higher average ticket, through structured and targeted search network campaigns. Show less

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  Attri

  Mar 2020 - Nov 2021

  - Monitor tactical and operational media planning;- Manage and guide the inbound and SEO team;- Perform media planning defining the distribution of budget, formats, KPIs and goals of the client;- Create and maintain processes to monitor media results and data;- Budget control for all campaigns - analysis and monitoring of results;- Develop and present strategies and innovation opportunities for the client/agency;- Implement and execute media plans, through daily monitoring and optimization;- Manage the client/agency's analytics and performance; Show less I have managed campaigns in Google Ads and social networks (Facebook Ads and LinkedIn Ads) for clients from a wide range of sectors, such as real estate, food and services. I participated in the entire process of developing media campaigns, from budget planning, content and campaign formats, along with the design and editorial teams, to the tagging of conversions and installation of tracking codes on websites, with Google Tag Manager.Part of my work routine was the elaboration of media plans, with investment and results forecasts, data analysis for decision making, using Google Analytics, and the definition of goals and KPI's. In addition to the strategic part, I also worked with the operational part, running the campaigns on the platforms.All results were monitored through reports, which I also produced, both in dashboard format, with Google Data Studio, and in Google presentations. Therefore, contact with the client, both for strategic alignments and to present results, were both a part of my routine. Show less

  • Performance Manager

    Jun 2021 - Nov 2021

  • Media Analyst

    Mar 2020 - Jun 2021
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  Jellyfish

  Dec 2021 - now

  Working on the global team at Jellyfish, serving two global clients (Akamai and Metagenics). Responsible for strategic planning and execution of media campaigns across major platforms, as well as all client interaction, conducted 100% in English. Creating reports, aligning with strategic partners, and the constant pursuit of optimization and innovation are also key aspects of my daily work. Responsible for planning and managing media campaigns on major social media networks, such as Meta, TikTok, Twitter and LinkedIn, for a Jellyfish Global Client. Daily interface with client, presenting reports, optimization suggestions and proposals for new actions. Alignment with business partners, seeking to bring innovation and new solutions. Team management and training.

  • Senior Paid Media Manager

    May 2023 - now

  • Paid Social Manager

    Dec 2021 - May 2023