Marlin Hanford

Experience

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  Wayne Akers Ford

  Jan 1988 - Jun 1999

  * Promoted to Parts and Service Director in 1995.* Oversee all three departments with a total of 45 employees. * Conducted bi-weekly meetings with entire staff to train and further their involvement with the Company's goals.

  • Parts Manager / Parts and Service Director

    Jan 1985 - Jun 1999

  • Parts Manager

    Jan 1988 - Jan 1994
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  SAM GALLOWAY FORD

  Sept 1999 - Mar 2002

  Service Manager

  Worked with upper management to lower expense structure which resulted in an increase of Net Profit by over $70,000 per month.* Managed on of Ford's largest Service Departments to include; 54 Technicians and 13 Service Advisors.* Maintained group level customer satisfaction ratings.* Total labor sales of over $500,000 per month while controlling warranty and expense structure.

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  Wayne Akers Ford

  Jul 2002 - Oct 2009

  Parts and Service Director

  Manage Fixed Operations which included over 70 employees within Service, Parts and Body Shop with an annual Sales Revenue of over $7.5 Million.* Responsible for instituting Ford Motor Company's Quick Lane Tire & Auto Center which is projected to increase monthly Sales Gross by $35,000 with marketing to all Makes & Models.* 2009 Presidents Award for CSI.* Maintained and managed an advertising budget of over $10,000 per month which included direct mail, internet and TV.* Lowered expense structure to match the down turn in economy which improved Net year over year in excess of $40,000.* Trained and motivated employees through biweekly team meeting and also one on one sessions.* Managed warranty expense which included daily Repair Order Review with results of no factory involvement. Show less

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  PALM BEACH ACURA

  Feb 2010 - Mar 2010

  Service Manager

  Oversee Service Department to include 4 Service Advisors and 12 Technicians.* Maintain group average customer satisfaction levels.* Controlled Warranty levels and expense control.* Average Service Labor Gross of $125,000 per month.* Developed Service Department policies and procedures to ensure positive growth within the department.* Conducted weekly meetings with Advisors and Technicians to train and assure they were full aware of the dealerships goals.

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  METRO FORD LINCOLN

  Apr 2010 - Feb 2011

  Service Manager

  Oversee Service Department including a Service Lane Manager, 4 Service Advisors and 14 Technicians.* Maintain group average customer satisfaction ratings* Control Warranty levels* Average Service Labor Gross of $115,000 per month.* Developed innovative advertising thru the internet and bulk e-mail blasts.* Conduct weekly meetings with advisors and technicians.* Developed a 12 step service drive process for advisors to better serve customers and give advisors better direction.* Reconstructed service menus to better assist service advisors to sell services needed. Show less

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  Phil Smith Acura

  Oct 2011 - Jan 2015

  Service Director
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  Wayne Akers Ford

  Jan 2015 - now

  Parts and Service Director