Anna Zorzan

Experience

• 

  PAX Scientific

  Jun 2023 - Aug 2023

  Marketing Manager

  As a Marketing Manager Intern, I made meaningful contributions to the "Hydrogen Shot Incubator Prize," a $2.6-million prize launched by the U.S. Department of Energy’s (DOE’s) Hydrogen and Fuel Cell Technologies Office to identify, develop, and test disruptive technologies to reduce the cost of clean hydrogen production. My role provided an invaluable opportunity to be part of the dynamic landscape of clean energy and learn new ways to build a more sustainable future.Key Contributions:Market Insight Exploration: My involvement in researching the hydrogen market led to the identification of key trends, prospects, and challenges. Transforming these insights into actionable strategies helped position our company as a forward-thinking player in the clean energy domain.Engaging Video Content: I played an active role in crafting a compelling video for the "Prove! Phase" of the Hydrogen Shot Incubator Prize (check the link down below!).Competitor Analysis: I contributed to a comprehensive analysis of competitors in the clean energy and hydrogen sector.Collaborative Engineering Endeavors: By actively collaborating with engineering teams, I bridged the gap between technical complexities and marketing communication. Show less

• 

  The Estée Lauder Companies Inc.

  Oct 2023 - Dec 2023

  In-Company Training

  Led a dynamic team in crafting and executing a groundbreaking launch and promotional strategy for a new Aveda product during an immersive in-company training at The Estée Lauder Companies Inc., resulting in a victorious outcome and prestigious recognition.

• 

  EssilorLuxottica

  Feb 2024 - now

  Identification of distinct groups of consumers and potential buyers through micro-segmentation, definition of profiles for different consumer segments, and articulation of the unique benefits of product or service offerings through effective positioning. This includes the development of marketing strategies and outlining distinctive advantages for the selected target segments.

  • Performance Marketing Specialist

    Mar 2025 - now

  • Performance Marketing Intern

    Feb 2024 - Feb 2025