Oussama Shalha

Experience

• 

  Wunderman Thompson

  Mar 2013 - Feb 2020

  ● Developed and implemented marketing campaign for EMAAR that was shortlisted for 2 awards including Dubai Lynx and Effie Awards.● Created 360 marketing campaign for the Clock Tower in Makka, KSA including ATL, BTL, exhibition participations and a laser targeted digital campaign for the VVIP clients.● Handled more than 12 brands in the Saudi Market, have its place in Personal Care, Real estate, Mobile communications, and Organic food sector. ● Collaborated with clients to understand their brand objectives and marketing goals.● Developed brand marketing strategies that encompass digital, retail, out-of-home (OOH), and above-the-line (ATL) campaigns as well as social media marketing campaigns.● Coordinated with creative teams to design and execute visually compelling campaigns that resonate with the target audience.● Managed budgets and resources efficiently for campaign execution.● Monitored and analyzed the effectiveness of marketing efforts, adjusting strategies as needed to optimize results. عرض أقل ● Spearheaded the 1st Mega campaign management of new NOKIA smartphone with 42 megapixels in collaboration with Dubai Skydiving by shooting the whole experience through NOKIA smartphone and oversaw the video editing and final cut in coordination with WT London Global retail team and WT MEA Nokia team.● Strengthened brand equity and increased awareness by focusing on consumer engagement activations, promotions, and sales events across KSA (NOKIA, King Abdullah Economic City, EMAAR Saudi Arabia).● Worked with the planning team to develop brand strategies and managed interdisciplinary teams (Digital, PR & Creative).● Handled retail activities from Nokia Stores to General and independent retail to KDRs (Key Domestic ● Launched promotional campaigns across the Saudi market and the MENA region for NOKIA smartphones, to increase market share and sales. عرض أقل

  • Senior Account Manager

    Apr 2018 - Feb 2020

  • Account Manager

    Apr 2016 - Mar 2018

  • Senior Account Executive

    Oct 2015 - Mar 2016

  • Account Executive

    Mar 2013 - Sept 2015
• 

  Saudi Industrial Detergent Company (SIDCO)

  Mar 2020 - Nov 2024

  ● Managed a marketing team of brand managers, graphic designers, trade marketing manager and SM specialists.● Developed the annual marketing plan with focus on 6 star brands of personal/household hygiene, fabric care including annual forecast, value / volume forecasts, activities, seasonal marketing activities, budgeting, target value, ATL, BTL, TTL, in-store marketing, digital campaigns and new product development.● Led the marketing transformation program, restructured marketing department, clarified roles and responsibilities as well as marketing deliverables.● Spearheaded the corporate brand development by creating and implementing new identity, enhancing external communications, and ensuring exhibition participation for brand awareness.● Decided on target sales and generated monthly forecasting reports. عرض أقل ● Increased market share of core category by 3% within a 12 months’ timeframe by developing and implementing a 360-marketing campaign encompassing ATL and BTL approach and succeeded in selling target amount of volume.● Managed a portfolio of Personal Hygiene, Fabric Care and Home Care brands in SAUDI & GCC including GENTO, Extra White and 7 other brands.● Responsible for marketing transformation program, to uplift brands from local brands to be able to compete with global brands.● Conducted market research to understand consumer trends, preferences, and competitive landscape. ● Developed and implemented marketing campaigns that align with the brand's messaging and resonate with the target audience. ● Oversaw advertising initiatives, including traditional and digital advertising, social media campaigns, influencer partnerships, and public relations efforts.● Ensured that all brand-related communications, both internal and external, maintain a consistent brand voice and message. عرض أقل

  • Corporate Marketing Manager

    Oct 2021 - Nov 2024

  • Brand Manager

    Mar 2020 - Sept 2021
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  Ogilvy

  Dec 2024 - now

  Account Director