Ton Duc Thang Long

Ton Duc Thang Long

Business Development Consultant

Followers of Ton Duc Thang Long4000 followers
location of Ton Duc Thang LongHo Chi Minh City Metropolitan Area

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  • Timeline

  • About me

    Strategic Product Growth Consultant @ Product School Việt Nam | Master's in Applied Economics

  • Education

    • University of Finance & Marketing - UFM

      2015 - 2019
      Bachelor's degree Econometrics and Quantitative Economics

      Activities and Societies: - Merit from the student union for attending the scientific research award. - UFM Got Talent second prize awarded by University of Finance and Marketing 2016 - Volunteer spring active performances by UFM Arwards 2017 - Award for Economic Statistics application. - First prize swimming team at the sport event awarded in 2018 - Second prize swimming team at the sports festival awarded in 2019 Quantitative Finance - figure out economic relationships using econometric models

    • VNUHCM - University of Science

      2022 - 2023
      Data Science and Machine Learning
    • International Institute of Social Studies (ISS) of Erasmus University Rotterdam

      2019 - 2021
      Master's degree Applied Economics

      Master, Finance, Economics, Data Reseach, GPA: 3.5Finance and Data Science - Prove economic relationships by econometric models and economic theory

  • Experience

    • Prudential Vietnam Finance Company Ltd.

      Jan 2017 - May 2017
      Business Development Consultant

      Investigate the necessity of acquiring unsecured loan products for high-income office customers.

    • B & K Enterprise

      Sept 2018 - Oct 2019
      Project Manager

      As extracurricular teachers at international schools, our role encompasses various responsibilities, including delivering engaging lesson plans and providing training and support to our fellow employees.(*) Noteworthy Accomplishments: By leveraging our expertise, we have contributed significantly to the company's success. Within a span of two months, we helped the company achieve a net profit of $10,000. Furthermore, our efforts in optimizing variable costs have resulted in sustained profitability and increased profits in subsequent months. Show less

    • True Skill Center

      Apr 2021 - Jun 2021
      Business Analyst

      - Collaborate with business users to effectively elicit and define user requirements, employing suitable methods for gathering and synthesizing information from diverse sources. Transform these requirements into functional specifications while aligning with management expectations.- Utilize BPMN 2.0 to design and streamline customer processes.- Act as a strategic business partner, comprehending business insights to proactively propose system solutions.- Translate high-level features into tangible representations such as wireframes, workflows, and prototypes using tools like Balsamiq.- Assist in the implementation of ERP systems for clients.- Define comprehensive documentation and user stories, meticulously maintaining the team's backlog. Skillfully write specification documents within Scrum and Agile frameworks. Show less

    • Onpoint E-commerce

      Jun 2021 - Oct 2021
      Product Owner

      Una Market Product - Social Commerce Platform- Conduct comprehensive marketing research, utilizing both quantitative and qualitative methods.- Perform pricing research to determine optimal pricing strategies.- Serve as a business analyst, responsible for creating wireframes, flowcharts, and relevant documents.- Identify and prioritize key features for the Minimum Viable Product (MVP) stage.- Address logistical challenges and find solutions for suppliers and warehouse management. Show less

    • VNExpress

      Dec 2021 - Dec 2022
      Senior Product Strategist

      Products ever made and built: - Vhome: real estate platform - EduConnect: eco-education platform ecosystem - eReview: product review platform - eCooking: a cooking learning platform - eBox: livestream ticketing platform - eWork: job search platform - Gather requirements from stakeholders (Board of Directors, Directors, Heads, etc.) through effective elicitation techniques.- Conduct thorough market, customer, user, and competitor research for eCooking, eWork, eReview- Analyze and recommend suitable data applications for the project, such as Google Analytics, Tableau, and Customer Data Platforms (CDPs).- Utilize qualitative research methods to uncover customer problems - - Employ quantitative research techniques to prioritize solutions based on key pain points. (Outcome-Driven Innovation)- Use 4 Steps Sketch to create solutions from which to build Wireframes and Mockups- Apply Law of UX to optimize user experience- Measure UX with Anova Test One-way to improve UX through multiple rounds of improvement before becoming a Prototype- Develop a comprehensive strategy and product roadmap for eCooking and eReview- Combine User Journeys and Mockups to create User Story Mapping, which can then be decomposed into Themes, Epics, User Stories, and Tasks for eShop, Educonnect- Using maps, UML diagrams, and BPMN 2.0 for analyzing Payment eBox Product (Livestream Platform)- Produce Business Requirements Documents (BRDs) and other specification documents for the project. Show less

    • MindX Technology School

      Jun 2022 - Jan 2025
      Product Manager Teacher Management

      Teaching knowledge about Product Management. At the same time, advise Seniors and Managers who are studying to apply practically at businesses.- Quality management:+ Interview teachers who are longtime PMs who want to teach+ Develop lesson plans+ Handle student feedback+ Sharing and helping teachers increase their teaching level

    • Simple Academy

      Sept 2022 - now
      Founder - CEO

      The company is dedicated to offering exceptional after-school activities for prominent international schools in Vietnam. Our esteemed partners include VAS, ISHCM, SIS, BVIS, AIS, and more.Strategic Vision: To establish ourselves as the premier provider of unique and captivating extracurricular activities for international schools in Vietnam.- Mission: To deliver the highest quality extracurricular programs to international schools, fostering student learning through enjoyable and effective methods.- Core Values: We prioritize highly trained and qualified teachers, along with meticulously developed lesson plans that cater to the needs of students.Offered Programs:- Enchanting Magic Club- Engaging Rubik Club- Energetic Dancersport Club- Inspiring Drawing Club- Dynamic Dance Club Show less

    • Product School Việt Nam

      Dec 2022 - now

      As the Founder of Product School Vietnam, I am at the forefront of shaping the future of Product Management education in Vietnam. My vision is to create a center of excellence that equips aspiring Product Managers with the knowledge, skills, and mindset to drive product innovation and implement growth-hacking strategies. I am responsible for developing and leading high-impact, industry-relevant courses that provide students with the practical insights needed to navigate the complexities of product development in today’s fast-paced market. I work closely with experts and industry leaders to ensure that our curriculum stays ahead of trends, while also fostering a dynamic learning environment that nurtures creativity and real-world problem-solving. My mission is to empower the next generation of leaders who will redefine product management and drive innovation in Vietnam's tech ecosystem Show less Provide Product Innovation by Job To Be Done; Agile Discovery; Design Sprint; Growth Hack and Design Experiment with analyzing user behavior- My projects: + BIDV Bank (Big 4 Banks in Viet Nam): B2C and B2B+ Vietinbank+ Vua Nệm Company+ Momo Company (Fintech): Promotion + Chợ Tốt (Carousell Corporation)+ Emolyzer Company: AI Measure Emotional Feedback and Social Listening+ CK Hub KAME (MarTech): Assistant AI Marketing+ MindX Technology+ Vietcetera+ Viettop English CenterOthers: VP Bank Securities; MB Bank; Vietinbank; Tân Cảng Technology;...- Consulting on Job To Be Done - Outcome-Driven Innovation application to find Internal Factors to create innovative breakthrough features (Momo Promotion Feature grow more 20%, BIDV Bank uses to innovate features for B2B in 2024)- At the same time, advise combining Job To Be Done with Continuous Experiement for Continuous Improvement with data.- Reduce Design Sprint usage time from 5 days to 3 days with Job To Be Done (Viettop used Design Sprint 3 days to increase productivity in finding solutions for English educational products)- Consulting on using Job To Be Done - Customer Force Canvas to find External Factors for the Growth and Marketing team of Vua Nem Show less

      • Founder

        Mar 2024 - now
      • Product Innovation Consultant

        Dec 2022 - now
  • Licenses & Certifications

    • Data Analysis

      BIS
      Jul 2021
    • Product Manager

      MindX Technology School
      Jun 2022
    • Practical UX For PM

      Staylab
      Oct 2022
    • The 4rd Asia Conference on Business and Economic Studies (ACBES 2022)

      EmeraldPublishing
      Sept 2021
    • Master Applied Economics

      International Institute of Social Studies (ISS) of Erasmus University Rotterdam
      Jan 2021
    • Brand Development

      Tomorrow Marketers Academy
      Sept 2022
    • UI Design

      Keyframe Multimedia School
      Jul 2022
    • UI UX

      Staylab
      Jun 2022
    • Strategy and Marketing

      BrandCamp.Asia
      Dec 2021
    • ITBA and Product Owner

      True Skill Center
      Aug 2021
  • Volunteer Experience

    • Performancer

      Issued by University of Finance & Marketing - UFM on Aug 2015
      University of Finance & Marketing - UFMAssociated with Ton Duc Thang Long