Federico Baiocchi

Experience

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  MCC One - XandMail

  Jun 1999 - Jun 2001

  Technical Analyst

  ¤ Pre-sales and post-sales support.¤ Development of tools for managing web banners and customers from several portals. ¤ 24x7 Support for Telefonica de Argentina´s TopMail webmail. Achievements: ¤ Participated in the migration to the new version of Telefonica de Argentina´s webmail, coordinating tasks between teams from Argentina and France.

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  HSM Group

  Jul 2001 - Dec 2003

  IT Engineer

  ¤ Database management. ¤ Developed and deployed of the first e-commerce tool. ¤ Redesign the web evaluations for the e-learning system. ¤ IT Support in Expomanagement conferences. Achievements: ¤ Developed and deployed the company´s first e-commerce, to sales tickets online for the first World Business Forum in New York. By using open-source tools I implemented a reliable system with a reduced budget.

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  Wunderman

  Jan 2004 - Mar 2006

  CRM & Digital Solutions - Project Leader

  ¤ Project management (Ford, Microsoft, Citibank and SonyEricsson). ¤ CRM management. ¤ Database management. ¤ Application Design and development (Visual Basic and ASP). Achievements: ¤ Assigned to Microsoft, I worked one year as a Corporate Adoption Manager for Argentina and Brazil, helping in the adoption of the corporate system of customer relationship.

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  Boehringer Ingelheim

  Apr 2006 - Nov 2010

  ¤ Managed targeting and segmentation processes for Physicians and Pharmacies.¤ Led project management initiatives.¤ Developed dashboards and reports to facilitate decision-making.¤ Optimized and automated processes.¤ Managed audits (IMS DDD, CloseUp Pharmamix).¤ Supported business areas in marketing campaigns and new implementations.¤ Resolved conflicts within teams and stakeholders.Achievements: ¤ Developed a tool to calculate incentive payments for the salesforce based on objective fulfillment and routes. This tool ensured transparent and equitable quarterly incentive calculations for the PM Sales Force.¤ Optimized sales reports: Automated extraction and data matching for provider audits, reducing delivery time for sales-by-product reports from 4 days to 6 hours. Show less Developed reports for marketing and sales purposes.¤ Analyzed and implemented new projects.¤ Provided support to sales and marketing teams.¤ Conducted data analysis and managed audits.¤ Facilitated regional training initiatives.Achievements:¤ Led from the functional side the development of a corporate targeting and segmentation tool for Consumer Healthcare and Animal Health. Contributed to the technical and functional design, focusing on pharmacies segmentation, portfolio optimization, and salesforce allocation of POP material.¤ Adapted the tool for the Animal Health business in Asia, expanding its utility and reach.¤ Created presentation and training materials for both the process and the tool.¤ Conducted extensive user training sessions across Argentina, Brazil, Mexico, Spain, Austria, Germany, Portugal, China, and Korea. Show less

  • Business Intelligence Area Lead

    Jan 2009 - Nov 2010

  • Business Intelligence - Project Leader

    Apr 2006 - Dec 2008
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  Pernod Ricard

  Dec 2010 - Sept 2014

  Regional Business Intelligence Project Leader - Southern Cone & Andes

  Reporting to the Regional IT Solutions Director.¤ Led BI projects for Sales, Marketing, and Finance across Argentina, Uruguay, Chile, Venezuela, and Peru.¤ Coordinated multi-disciplinary teams spanning Uruguay, Brazil, and Mexico.¤ Argentina / Chile / Venezuela: Designed and implemented interfaces with allied distributors and key accounts to streamline daily sales, collections, and stock data acquisition. Reduced the time to obtain sell-in and stock information from Key Accounts by 75%.¤ Argentina: Collaborated with the controlling team to develop customer and SKU-specific Profit & Loss statements, achieving a comprehensive 360-degree view of our customer base. Show less

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  Bartek Limited LLC

  Feb 2015 - Apr 2021

  Operations Manager

  I initiated and scaled Bartek's Amazon seller operations from scratch, overseeing all aspects of the business. Key responsibilities included:¤ Developing new suppliers in the US.¤ Deciding on the best tools for operational efficiency.¤ Defining pricing and logistics strategies.¤ Registering multiple brands for the company.¤ Managing all accounting responsibilities, including setting up the account structure in Xero, developing a tool to import Amazon transactions, and handling tax filing.¤ Handling imports to the US from China.¤ Developing KPIs to measure team performance and determine bonus payments. Show less

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  Feedoo LLC

  May 2021 - now

  Owner

  I founded Feedoo LLC in 2019, an Amazon seller operating in the US. My responsibilities include managing operations and coordinating with contractors from various countries to accomplish tasks such as product photography, graphic design, international trading, legal advice and tax filing.Key Achievements:¤ Launched and developed the "Zoyle" brand across Europe in 2021.¤ Successfully sourced and exported products from China to the UK and the EU.¤ Launched 12 unique products under the Zoyle brand.¤ Established global partnerships with suppliers from different countries to achieve business goals. Show less

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  Eucalyptus.AR

  Oct 2024 - now

  Partner

  Descubre un lugar donde la Estrategia y la Tecnología sumadas a la Innovación y la Creatividad convergen para transformar ideas en realidades.