Keith Simmons

Experience

• 

  University of South Florida

  Jan 2012 - Jan 2014

  Graduate Assistant, Department of History

  Provided academic and administrative support at one of the nation’s leading research institutions. Explained complex topics in a clear, accessible manner for diverse student audiences.Differentiated instructional methods to facilitate productive discussion and help participants master challenging material.Provided mentorship and direction to students of all backgrounds, skills, and ability levels.Graded quizzes, exams, and term papers in accordance with departmental guidelines. Promoted a culture of achievement by enforcing high standards for quality, integrity, and academic rigor. Show less

• 

  Florida Humanities

  Jul 2014 - Jul 2021

  Direct internal and external communication strategies to strengthen brand messaging, improve community positioning, and promote key programs.Design and implement campaigns that inspire target audiences to stop, take notice, and take action in support of organizational initiatives. Coach and consult with senior leaders to ensure the quality and consistency of customer communications, program messaging, and media interactions.Provide content direction and produce videos for use in ongoing educational, brand-building, and outreach initiatives. Use analytic tools to measure performance, identify opportunities, and adjust tactics for maximum engagement in a crowded digital space.Gain internal buy-in for organizational changes through clear, persuasive, and mission-driven promotional communications. Collaborate with cross-functional managers to establish goals, implement plans of action, and align interdepartmental strategy.Help control press narratives and secure positive coverage as the primary point of contact for public relations, media inquiries, and interview requests.Prioritize workflows and maximize resources to deliver superior results within a fiscally constrained workplace. Show less Developed and implemented programmatic strategy to achieve organizational objectives.Produced digital and print campaigns that promoted the organization’s mission, vision, values, and messaging through technical innovation and high-impact storytelling. Designed and implemented social media marketing strategies to attract, engage, and inspire target audiences across multiple platforms.Analyzed outcomes, uncovered opportunities for positive change, and implemented strategies to increase relevancy for target demographics. Launched professional development programs for K-12 educators, monitored effectiveness, and used participant feedback to improve future offerings. Partnered with departmental and organizational leaders to align program activities with overall marketing, brand, and revenue goals. Show less

  • Director Of Communications

    Jul 2019 - Jul 2021

  • Communications Manager

    Oct 2018 - Jun 2019

  • Program Coordinator

    Jul 2014 - Sept 2018
• 

  Story24

  Jul 2021 - now

  Owner and Chief Strategist

  Serve as a communications strategist, social media manager for organizations across multiple industries, including technology, automotive, construction, and the non-profit sector. Report to executive leadership on communications performance and suggest strategies to improve performance and convey the organization’s message. Provide daily management of communications teams and contractors as a “single source” of information and coordination. Respond to oral and written request for information from members of the press. Show less

• 

  AMA Tampa Bay

  May 2023 - now

  AVP of Membership
• 

  Florida Book Awards

  Jul 2023 - now

  Executive Director

  The Florida Book Awards, established in 2006, is an annual awards program that recognizes, honors, and celebrates the literature by Florida authors and books about Florida published in the previous year.