Bailey Reid

Experience

• 

  University of Oregon

  Jan 2018 - Jun 2020

  • Led campus tours for prospective students, parents, and other groups using communication, interpersonal and time-management skills that helped the UO recruit the largest incoming freshman class in UO history• Exercised leadership skills through mentoring and training new ambassadors and answering phone calls and emails in the office to ensure a positive visit experience for guests • Communicate via digital strategies with prospective students and answer questions about UO and college life to help recruit new students and make UO more accessible to students who cannot visit• Serve as the voice of the University of Oregon by representing the school to prospective students

  • Senior Ambassador

    Jan 2018 - Jun 2020

  • Flight Crew

    Jan 2018 - Jun 2020
• 

  University of Oregon - Charles H. Lundquist College of Business

  Jun 2018 - Aug 2018

  International Marketing Strategist - Fattoria della Talosa

  • Created and presented a B2C marketing plan for a Tuscan winery with recommendations to grow US brand awareness and build engagement via social media • Co-authored a marketing plan by conducting competitor and SWOT analyses, researching industry trends, and analyzing this data to identify strategic recommendations and an implementation timeline which helped increase US sales

• 

  Oregon Consulting Group

  Nov 2018 - Jun 2020

  Consultant

  • Developed and presented strategic and actionable recommendations for clients which helped build brand narratives, improve customer retention/engagement, and enhance social media • Collaborated with a small team to conduct quantitative and qualitative research by leading interviews and focus groups, creating and disseminating surveys, synthesizing and visualizing data, and creating journey maps, personas, and gap analyses to derive insights

• 

  University of Oregon - Charles H. Lundquist College of Business

  Apr 2019 - Jun 2019

  Digital Marketing Strategist - Portland Trail Blazers

  • Co-authored a marketing plan for Trail Blazer's management which informed the brand and social media strategy for a key customer segment for the 2019-2020 season• Analyzed customer segmentation data from a survey of 1,000 consumers that helped the Trail Blazers better understand a key customer segment• Micro targeted audiences on social media and designed and launched targeted ads that led to several website purchases, a cost per click of $1.38, and a return on marketing of $4.85

• 

  Microsoft

  Jul 2020 - now

  • Partnered with C-suite/client executives with a Microsoft support revenue of $4.7 million to understand business goals and deliver strategies to achieve these objectives with technology • Led and presented strategic recommendations for use of Microsoft products for variousenterprise clients, which has led to additional revenue of $50,000• Collaborated with a cross-functional team to plan, deliver, and manage client projects aligned to business outcomes from idea to execution

  • Product Marketing Manager

    May 2022 - now

  • Customer Success Account Manager

    Jul 2020 - May 2022