Carla Sousa

Experience

• 

  Linda Marie's Beauty Clinic

  Jan 2007 - Jan 2014

  Marketing and Media Organizer

  My parents own a successful family business with two locations. I head the media for their business, I have helped develop the website, facilitated sales through promotional offers, coupons, and advertising outlets, as well as organized and created several marketing schemes. I am also the main contact for client feedback and am therefore in charge of maintaining and establishing client relationships

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  Student Development Centre at Brock University

  Sept 2009 - Apr 2013

  Peer and Administrative Assistant

  As a peer helper I was to provide assistance in solving problems and understanding concepts to fellow students in the areas of biology and chemistry. Job requirements involved teaching to large groups or working on a one-to-one basis. Other duties included promoting alternative student services available at the student development centre such as consultations and workshops, and close contact with professors to optimize proficiency. I also acted as an administrative assistant where I assisted with marketing, promoted various products/services, and researched potential clientele. Show less

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  IMCD Group

  Aug 2014 - now

  Responsible for driving the commercial strategy and execution of the Taste Category across North America. I am responsible for achieving quarterly/annual sales goals, building strategic business relationships, and providing vision and executing on quarterly milestones and annual budgets. I manage P&L of key Principal partners to achieve annual budget, drive revenue growth and manage strategic direction. Main job responsibilities include leadership through matrix organization, relationship management, net margin growth, profit maximization, and business analytics I was responsible for a team of 8 individuals and through various initiatives surpassed all target goals by 20%. The inside sales teams was accountable for over 3000 accounts. I also maintained my own sales territory at the time which surpassed budget, and won an award for top Sales. I made in-person visits with my customers that were located within the GTA, and sales calls via the phone for Western Canada. Responsible for selling Principal products, reaching business targets, establishing rapport with existing and potential customers, as well as providing technical assistance. This role incorporates two positions as I was promoted from Canada-based role to a North American one mid-year. Principal and Supplier relations, with a focus on marketing and technical support to internal and external customers. Responsible for the industrial market including but not limited to pigments, additives, and oils.

  • Category Director of Taste North America

    Apr 2024 - now

  • Principal Manager, IMCD Canada and USA, Food & Nutrition

    Sept 2017 - May 2024

  • Technical Inside Sales Supervisor, IMCD Canada and USA, All Markets

    Aug 2016 - Aug 2017

  • Technical Sales Representative, IMCD Canada, Industrial Sales

    Sept 2015 - Aug 2016

  • Technical Marketing Coordinator, IMCD Canada, Industrial

    Aug 2014 - Sept 2015