Christine Farfan

Experience

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  Havas Media Network

  Jul 2014 - Nov 2015

  Assistant Media Planner/Buyer

  Work closely with Media Planner/Buyer and Planning Supervisor to develop and maintain media plans, providing detailed support for each member of the account• Utilize digital research systems such as Comscore, MRI, & Media Metrix• Prepare and update media flowcharts and purchase authorizations (BFX, Prisma)• Assist in the creative execution process by trafficking and troubleshooting within the DoubleClick ad server• Participate in brainstorming sessions• Assist with tracking media expenditures to ensure agency and client budget compliance• Create POVs & evaluate media opportunities for client• Understand the strengths of each medium and use this information to contribute to the accomplishment of the client goals.• Help other media teams meet deadlines when they are in a crunch Show less

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  MediaCom

  Dec 2015 - Apr 2017

  Digital Media Planner

  Canon Account - Digital TeamLavazza Account - Digital TeamBoots No.7 Cosmetics/Walgreens Account - Digital TeamPlanning · Develop consideration set and create digital RFPs· Distribute RFP & manage submissions· Evaluate proposals in collaboration with supervisor· Work with supervisor & Ad Ops team to develop best tagging/trafficking structure based on proposed measurement plan· Work to develop research, creative costs, ad serving, IAS, etc. · Use media research tools such as ComScore to pull in data/info of sites· Develop digital tactical slides + manage revisions· Manage client Q&A post-presentation· Execute digital plan revisions as directed (incremental, cuts, flight date changes, etc.)Implementation:· Assist in execution of custom units (e.g. rich media, interstitials, etc.)· Assist in execution of research (e.g. Nielsen, Millward Brown, custom studies, etc.) Optimizations: · Develop & recommend plan optimizations· Troubleshoot vendor/client/trafficking issues with Ad Ops· Maintain master weekly digital investment budget trackersDay-to-Day Post Buy: · Oversee digital billing/budget Q&A· Oversee day-to-day communications with partners· Attend client status & speak to digital specific items· Provide partner-level POVs as needed· Develop monthly reports · Gather data of overall campaign and deliver final wrap up report Show less

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  BVA - Acquired by The Stable

  May 2017 - Apr 2019

  Paid Media Manager
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  Awlogy

  Jun 2019 - Mar 2020

  Client Success Manager