Tara Wikoff

Experience

• 

  LeeRoy Selmons Restaurant

  Jun 2006 - Feb 2011

  Server

  I served people food and drinks to the best of my ability. I even smiled sometimes.

• 

  WTOG TV - CW44

  Jan 2010 - Apr 2010

  Creative Services Intern

  As a Creative Services intern I shot and edited video-blogs, wrote original content for CW44.com, updated the website with events and attended and helped organize station events.Plus I wowed everyone with my great personality.

• 

  Pyper Paul + Kenney

  May 2010 - Aug 2010

  Post Production Intern

  At PPK I learned about video production, shooting and editing. ...actually, I sat in a dark room and tried to look like I knew what I was doing.

• 

  WTOG-TV

  Sept 2010 - Jul 2017

  In this role, I planned and executed innovative advertising and promotional campaigns for high-profile clients, collaborating with internal departments to effectively utilize the station’s on-air, digital, and social media platforms. I tracked and managed all promotions, contesting, and public service announcements (PSAs), including scheduling daily logs and squeeze-back videos. I produced and edited television segments, website videos, and syndicated show promotions, and served as on-air talent for station events and weekly appearances on “44 on the Town.” I also created, produced, and scheduled daily content for CW44 and CBS Tampa social media platforms.Key Projects:● Created successful cross platform promotions for Universal Studios Orlando, producing original content for on-air, online and social media campaigns ● Increased social media followers of station Facebook and Twitter platforms by more than 1,000% during tenure by executing innovative promotions and engaging content.● Coordinated station branding campaign during 2016 Fall Sweeps that promoted the station line-up on-air and created a contest that secured nearly 7,000 text entries. ● Implemented successful Twitter retweet campaigns for clients including a campaign for Hungry Howie's Pizza that reached nearly 200,000 people, and a SWAT Tampa campaign that reached nearly 300,000.● Served as acting Creative Services Director in management absence and participated in management meetings.● Improved community engagement and supported station partners through coordinating well-run station events including America’s Next Top Model Casting calls, Kids Rock Science at MOSI, and Earth Day Recycling.● Designed and improved the internship program; charged with interviewing, training, and supervising interns. Show less I directed and assisted with the production of in-studio and in-field productions, including organizing, shooting and editing. I produced and edited local television commercials, and scheduled and edited promotional materials. I also worked closely with clients to develop and produce high-quality, creative commercials. Key Projects:● Helped in the production of locally produced shows “Bayside” and “Showcase Tampa Bay.”● Clients of note included Plato’s Closet, Dimmitt Chevrolet, Ronald McDonald House, SADD, Bernini’s YBOR, Carne Chophouse, and Sanwa Farmer’s Market Show less

  • Promotions Coordinator

    Nov 2012 - Jul 2017

  • On-Air Talent, Host

    Nov 2012 - Jul 2017

  • Producer/Director

    Feb 2011 - Nov 2012

  • Creative Services Production Technician

    Sept 2010 - Feb 2011
• 

  The Baldwin Group

  Nov 2017 - now

  Major Responsibilities● Coordinating various integrated communication and marketing activities● Developing and maintaining the graphics standards of sales proposals, marketing collateral, newsletters, brochures, advertisements and more● Executing a wide variety of details that involve direct mail, community involvement, email broadcast campaigns, public relations, client educational events, client communications, promotions and other marketing plans● Tracking campaigns, preparing performance analysis reports post-campaign and making recommendations to concurrent programs for corrective modifications● Writing and maintaining content and providing regular updates to websites, working with colleagues to develop case studies, references and testimonials● Assisting in writing, tracking and delivery of press releases● Assisting in the writing and maintenance of all social media outlets: LinkedIn, Facebook, Twitter, etc...● Producing monthly newsletter and distributing through mass email systems● Assisting in coordinating and attending community events, firm-sponsored seminars ● Assisting in the development of lead generation plans with targeted prospects, measures and objectives● Executing and analyzing results of advertising and marketing campaigns● Identifying appropriate promotional items for partner firms and managing stock on an ongoing basis ● Managing of the HubSpot system and other possible databases for mining opportunities and research● Assisting in the creative management for internal and external video campaigns● Office design Show less

  • Sr. Manager, Creative Services

    Mar 2024 - now

  • Creative Services Manager

    Mar 2021 - Mar 2024

  • Marketing Specialist

    Mar 2020 - Mar 2021

  • Senior Marketing Coordinator

    Mar 2019 - Mar 2020

  • Marketing Coordinator

    Nov 2017 - Feb 2019